Monica Tailor, the newly appointed global director of social practice McCann Live, shares her blueprint for expanding the social network. Read the whole story
Michael Nathanson sees Roku having to maintain competitive spending levels while seeing declining revenues, and sees overall video advertising slowing due to consolidation of … Read the whole story
Snap Inc.'s newest ad product allows brands to purchase all video ad formats in a single ad set, enabling advertisers to optimize their campaigns … Read the whole story
Kanter, known as a Google critic and proponent of aggressive antitrust enforcement, will lead the federal government's pending antitrust lawsuit against Google, which accuses … Read the whole story
Essence is a long-time incumbent, having handled digital media planning and buying for the company for over a decade. Traditional media chores have been … Read the whole story
Netflix believes engagement -- measured by hours viewed -- is its best indicator of popularity and satisfaction, which it adds is "important for retention … Read the whole story
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows brands to promote local businesses that may sell or serve products, and Seasonal … Read the whole story
A strike has been officially avoided--but the ratification passed by just 56% of union delegates, and the popular vote was even closer. Read the whole story
"To support converged TV initiatives, the need for holistic, cross-platform measurement has never been greater," says the cross-platform TV measurement company's CMO. Read the whole story
Samba TV saw revenue rise for the most recent nine-month period to $82.8 million. Read the whole story
Apple's Mail Privacy Protection does not kick in when emails are viewed or previewed on an Apple Watch. Read the whole story
Buckley, who joins from Dstillery, has decades of experience in both traditional and digital media sales, including top jobs at Business Insider, Time Inc., … Read the whole story
A Dept. of Agriculture policy that could encourage rural broadband providers to follow net-neutrality rules is drawing praise from some Senate Democrats, but criticism … Read the whole story
Google partnered with U.S. Black Chambers for the second year to reimagine Black Friday as Black-Owned Friday, a day to search, shop and support … Read the whole story
Facebook duped investors by misrepresenting its policies regarding "misinformation" and "harmful content," Ohio Attorney Gen. Dave Yost alleges in a securities fraud lawsuit against … Read the whole story
Cryptocurrency marketer Crypto.com has bought the naming rights to Los Angeles' Staples Center. Official branding will also be placed in all venues and areas … Read the whole story
Pinterest on Tuesday began demonstrating its technology strengths with the announcement of an in-house experimental products team it calls TwoTwenty. Read the whole story
The McKinsey report lists the strategies that brands can use to understand their customers. Most of them can be accomplished with email. Read the whole story
Sequent's Jim Spaeth reminded us of the importance of "net present value" in understanding long-term effects. Read the whole story