RTBlog
by Joe Mandese
I've always considered myself an ethical journalist, but now I'm the first to be certified as ethically professional, albeit for advertising. Read the whole story
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by Karlene Lukovitz
The move is another key step in Nielsen's development of its cross-platform Nielsen One audience measurement system. Read the whole story
by Karlene Lukovitz
The company, which saw its stock drop after it lowered its 2025 video advertising outlook, is looking to attract more advertising through investment in … Read the whole story
by Colin Kirkland
The study analyzed thousands of paid social campaigns for pairs of legacy vs. challenger brands competing in the same categories. Read the whole story
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by Richard Whitman, Columnist
While the pandemic still rages in different parts of the country and the world, Zenith has a new travel ad spend forecast that predicts … Read the whole story
by Wayne Friedman
Sony Pictures spent about half of its $16.5 million in national TV advertising on "Ghostbusters" during the last two weeks before its debut, according … Read the whole story
by Ray Schultz
Many are making alternative plans such as creating their own gifts or experience, QuestionPro reports. Read the whole story
COMMENTARY
by Karlene Lukovitz
The core technology needed to drive a breakthrough for addressable TV advertising exists, but industry cooperation is needed to "put the pipes together," say … Read the whole story
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by Steve McClellan
Liquid+Arcade has promoted Daniel Darling to vice president, programmatic. He’s been with the agency for nearly three years. He previously served as director of … Read the whole story
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by Ray Schultz
UK-based Pure360 serves such brands as NHS and Whirlpool. It furthers Spotler Group's geographic market expansion, firm says. Read the whole story
COMMENTARY
by Eric Woodson
For example, use more video -- and invest in creating a strong brand image. Read the whole story
COMMENTARY
by Jim Yu
Search, content and digital marketers as well as website owners and IT developers will need to unite in their quest for customer-centricity. How can … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Greg Williams wants to invent an "easy button" that enables marketers to instantly determine how to best allocate budgets for brands. Here's what he's … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Businesses are racing to catch up with rising customer expectations, two studies show. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Haven't we all been the victims of relentless targeting ads? Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
That media continues to be credited for the effectiveness of a campaign would, I am sure, not amuse late media planning guru Erwin Ephron. Read the whole story
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by Richard Whitman, Columnist
A new report from the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing, finds the overall ethnic skew of the … Read the whole story