RTBlog
One can only imagine what went through John Wren's head when news broke Friday that the name of the latest COVID variant is Omicron. No, not Omnicom, but close enough. Read the whole story
Consumers have spent $89.9 billion online to date during this holiday season. Read the whole story
MediaPost has selected GroupM's Wavemaker as its Media Agency of the Year for 2021. Other category winners for this year's awards include: GroupM (holding … Read the whole story
The Fox-owned AVOD says it is now distributed on 29 different platforms. Read the whole story
- COMMENTARY
YouTube TV is reportedly in talks with Vox Media, Brat TV and others to add free, ad-supported streaming channels -- a way to attract … Read the whole story
The metaverse is reaching peak buzz, not just on Madison Avenue or in the consumer press, but also on Wall Street, according to a … Read the whole story
COMMENTARYAnalysis of internal documents reveals how employees abuse customer data, stalk celebrities, and do little to plug major leaks. The clearance would reduce or … Read the whole story
- COMMENTARY
The Optimizely survey found experimentation will be a major priority for 87% of respondents to improve the digital experience. Read the whole story
Dentsu International's Carat unit has named veteran media agency exec Mike Parker executive client president overseeing its global Microsoft media account. Read the whole story
