by Joe Mandese
The deal with NewsGuard is exclusive to IPG clients, and covers 117 programs on 27 networks. Read the whole story
by Joe Mandese
The "first-of-its-kind partnership" will "predict engagement performance" for ads across linear TV networks. Read the whole story
by Karlene Lukovitz
The "Designed With Kids in Mind" coalition will push for legislation and new FTC rules that protect kids and teens "from a business model … Read the whole story
by Karlene Lukovitz
Arnold has been on Disney's board for 14 years and has served as an independent lead director since 2018. Read the whole story
by Karlene Lukovitz
The guide aims to provide profiles and objective comparisons of the capabilities and services offered by all industry players offering cross-platform TV and video … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
National TV automotive ad spend for the last two weeks of November was at $185 million, down from $195 million a year ago. Read the whole story
by Karlene Lukovitz
The preliminary injunction upholds large social media platforms' First Amendment right to moderate their content, and rejects the Texas AG's claim that these platforms … Read the whole story
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by Karlene Lukovitz
The solution enables buyers to specify which shows ads will run in based on 26 segments that define various attributes that mirror linear TV … Read the whole story
by Wayne Friedman
For the second straight month, ESPN -- thanks to its "Monday Night Football" college football and basketball programming -- was the top cable network … Read the whole story
by Colin Kirkland
PFPs -- or ProFilePictures -- seek to inject "soul" into NFTs, build on continuous storylines, and blend digital art into real-life spaces. Read the whole story
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by Ray Schultz
Many consumers bought other products when they saw out-of-stock notices, and some didn't buy at all, says DISQO. Read the whole story
by Todd Wasserman
In a new ad for the rebranded streaming service, Williams fends off the Matrix-esque bad guys in the sunglasses and dark suits. Read the whole story
by Wayne Friedman
EstrellaTV, a national Spanish broadcast TV network, reaches over 40 million U.S. households. Read the whole story
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by Wayne Friedman
Advocado says the deal gives it an integrated ad verification, attribution and campaign coordination platform, for advertisers to efficiently track and measure their ads. Read the whole story
by Laurie Sullivan
The name change was announced with the completion of the merger with BritePool, an identity verification company for advertisers and publishers that has helped … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
The digital holiday buying spree is starting earlier every year -- one of several trends Salesforce found in analyzing global shopping data from more … Read the whole story
by Ray Schultz
Inbox Suite is an AI-driven email marketing platform, the company says. Read the whole story