In grilling CEO Adam Mosseri, lawmakers dismissed Instagram's new safety measures as a belated PR stunt. "I believe that the time for self-policing and … Read the whole story
Amazon dupes consumers by failing to clearly distinguish paid ads from organic listings in its search results, a coalition of labor unions alleges. Read the whole story
Adoption could change the way advertisers think about how they buy ads in linear TV commercial pods, for the first time enabling them to … Read the whole story
GroupM, Dentsu and Horizon Media are among the first agencies to participate. The framework will work on unique deduplicated cross-publisher and cross-platform reach and … Read the whole story
The companies characterized the integration as seamless, and said it will enable buyers to "automatically populate" their campaign specs in IAS's "Signal" platform. Read the whole story
Lawmakers on Wednesday reintroduced a bipartisan "dark patterns" bill that takes aim at web interfaces and other design elements that trick users into allowing … Read the whole story
Interest in "demand planning" was also trending among advertisers. Read the whole story
The market is projected to expand at a more moderate 9%, rising to $15 billion next year. Read the whole story
Only sites earning a "green" NewsGuard rating as "generally trustworthy" can be traded. Read the whole story
The increase in marketing spend can largely be attributed to new entries this year including discovery+, Paramount+ and DirecTV Stream. Read the whole story
Data from Fyllo now on Tremor's programmatic video and CTV platform includes offline purchase data from cannabis and CBD-endemic point-of-sale systems, ecommerce platforms, delivery … Read the whole story
For marketers that want to know the mindset of people worldwide, what better way than to analyze keywords and phrases from Google searches? Read the whole story
Pinterest's report highlights trends, local spotlights, new demographic information, and other opportunities for advertisers in 2022. Advertisers can filter potential 2022 trends based on … Read the whole story
Firms' standing in the Reputation Retail Industry 2021 report is based on reviews and other factors. Bath & Body Works is the winner this … Read the whole story
Privately held and fiercely independent Horizon Media has agreed to sell a minority stake to Temasek, a Singapore-based investment company with a net portfolio … Read the whole story
Dentsu and Microsoft see a need for standards on measuring the carbon footprint of advertising. Read the whole story
But most firms are planning to revamp their programs over the next three years, Antavo reports. Read the whole story
U.S. consumers exceed the world average in always or often ignoring or deleting emails, Airship reports. Read the whole story