by Joe Mandese
"What we're measuring is a leading indicator of what's going to happen with spending," explains one researcher, noting that "attitude leads behavior." Read the whole story
by Wendy Davis
The tool, which Firefox began testing in late October, sends a "do-not-sell" signal to all websites consumers visit -- but only if they affirmatively … Read the whole story
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Sellers of DOOH media need to help educate buyers about measurement and data-driven capabilities for outdoor campaigns. Read the whole story
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by Laurie Sullivan
Mobile attribution and measurement took the brunt of the disruption when Apple began enforcing its App Tracking Transparency (ATT) framework in April in iOS14.5, … Read the whole story
by Wayne Friedman
Soaring revenues from legalized sports betting continue to boost sports TV networks, benefitting from national TV ad marketing dollars and other revenue in closer … Read the whole story
by Karlene Lukovitz
Roku would benefit from merging with a large company already well-established internationally, says Hub Entertainment Research. Read the whole story
by Laurie Sullivan
To help advertisers make the transition into the new year, Google highlights trends and changes in its Year in Search post. Read the whole story
by Karlene Lukovitz
This time, the stakes could include some YouTube TV users defecting to another vMVPD: Disney's Hulu Plus Live TV. Read the whole story
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by Wendy Davis
Amazon and Microsoft are urging a federal judge to rule they did not violate an Illinois biometric privacy law by amassing faceprints of Illinois … Read the whole story
by Colin Kirkland
No NFT has ever released a music video before, according to Billboard. To date, the video has been viewed on YouTube over half-million times. Read the whole story
by Wayne Friedman
The 605 Platform takes in over 1.2 billion audience and advertising metrics daily across "thousands of networks and affiliates" from 22 million U.S. homes. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Software algorithms that track movements, built into the metaverse, will become a mechanism for targeting ads in virtual worlds through consented zero-party data. Read the whole story
by Laurie Sullivan
The company has overhauled the brand's look and feel and has launched Neuralsearch, a platform to support ecommerce brands. The platform is poised to … Read the whole story
by Joe Mandese
The new role gives him responsibility for developing new business at Mindshare, MediaCom, Wavemaker and Essence across the U.S. and Canada. Read the whole story
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by Ray Schultz
Email is not the leading channel -- that distinction belongs to social media, HubSpot reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email rates as the second-most popular use for data-driven marketing. Personalization is first, Ascend2 reports. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Trump Media & Technology Group has already raised $1 billion in funding to build and launch a company called Truth Social. Read the whole story