Social Media Insider
"Enhanced social media strategies will likely be one of the biggest digital marketing trends in 2022 and beyond," the report states. Read the whole story
The service's accreditation has been on "hiatus" since September 2020. Read the whole story
Many attribute it to increasing complexity and lack of support from their current organization, according to execs surveyed by Advertiser Perceptions for Basis Technologies … Read the whole story
Problems include inaccurate data, hidden fees and undisclosed trading deals -- all of which contribute to reducing the effectiveness of digital ad dollars, per … Read the whole story
Activity by one big ad-fraud scheme is already 20 times higher than the level seen at the end of Q4 2020, reports DoubleVerify. Read the whole story
That's nearly five times the $145 million in revenue the service reported when Fox Corp. acquired it for $440 million in March 2020. Read the whole story
Octopus Interactive's ad network in Uber, Lyft vehicles is now be available as part of programmatic video buys, along with CTV, mobile and desktop, … Read the whole story
Hulu was the dominant earner in ad revenue; the majority-owned Disney service totaled $2.1 billion. Read the whole story
- COMMENTARY
Email will be the mostly used direct response channel in 2022. But it will not get the most budgetary dollars, Wpromote and Ascend2 report. Read the whole story
Google will pay $3.8 million to fund a new children's privacy initiative in New Mexico to resolve two lawsuits filed by the state's attorney … Read the whole story
About 27% say they'll shop only in-store, and 32% intend to shop online only. And 41% plan to use a combination of both channels. Read the whole story
"This case involves the deliberate violation of the privacy rights of millions of young children -- many under the age of 5 -- by … Read the whole story
- COMMENTARY
To reach a half a million core fans who are an active and often viral part of a fan community is inevitably more valuable … Read the whole story
Almost half of companies have some level of personalization processes, Dynamic Yield reports. Read the whole story
Heavy-metal band Metallica has invested in TrillerNet, a video-sharing social networking service that allows users to create and share short-form videos, including videos that … Read the whole story
The goal is to make it easier to reach and activate connected TV (CTV) ad campaigns. Two unnamed streaming services already use Infutor to … Read the whole story
The four-and-a-half-year deal with LG Ads brings iSpot.tv's total panel size to just over 50 million TV homes -- 19 million from Vizio smart … Read the whole story
- COMMENTARY
What happens when an advertising platform that has been effective in attracting new customers becomes so toxic it damages your brand just by being … Read the whole story
