by Joe Mandese
While a lagging indicator, the U.S. Ad Market Tracker is consistent with recent bullish forecast updates from Madison Ave.'s Big 3 forecasters for 2021 … Read the whole story
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by Todd Wasserman
"The Hollywood Reporter" ran a story on Thursday that alleged Noth sexually assaulted two women on separate occasions in 2004 and 2015. Read the whole story
by Joe Mandese
Shareablee's data will be integrated into Comscore's Media Metrix and Video Metrix measurement "currencies." Read the whole story
by Wayne Friedman
ViacomCBS and Dentsu are moving ahead with an actual media campaign to test ViacomCBS' recent deal with VideoAmp to create an "alternate" media currency, … Read the whole story
by Karlene Lukovitz
Mobile video, in particular, is poised for growth. "As more consumers shift from remote work to hybrid lifestyles, mobile video streaming is on the … Read the whole story
by Karlene Lukovitz
"At this stage, it is reasonably conceivable that Dominion has a claim for defamation per se," Judge Eric Davis wrote in his ruling. Read the whole story
by Karlene Lukovitz
Each host found his own personality-consistent way to introduce and show a Google "year in search" ad, with a "healing" theme. Read the whole story
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by Wendy Davis
Ad-tech company OpenX will pay $2 million to settle accusations that it violated the federal children's privacy law by collecting personal data from children … Read the whole story
by Wayne Friedman
Competitors to Netflix are racing to outspend the subscription video-on-demand service. Read the whole story
by
Managing campaigns now takes an average of nine types of software or digital platforms. Read the whole story
by Ray Schultz
Despite modest post-Cyber Week growth, the sales pulse quickened as consumers raced to beat the shipping cutoff. Read the whole story
by
Given the rise in costs and shifts in media budgets, StitcherAds observed a 12% decline in ad spending from a year earlier. Read the whole story
by Wayne Friedman
An increase in sports viewing for broadcast is credited as a recent reason for the gains, as well as a rise in feature films … Read the whole story
by Laurie Sullivan
Spotify announced today that it will roll out a five-star rating system to improve podcast search and discovery in nearly all markets where the … Read the whole story
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by Laurie Sullivan
Rakuten's Personalized Rewards offers combine the automated technology of Rakuten Advertising and the Rakuten Rewards program, using real-time insights to target offers. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost two-thirds of SMBs invested in email technology in 2021, but fewer will do so in 2022, Sendlane reports. Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Despite marketers' focus on optimizing audiences to target messages in ads, it is audience, budget and creative that drive results. Google estimates that creative … Read the whole story
COMMENTARY
by Ben Kunz
Offers aren't just discounts. They are framing devices to give us perception of benefit in a transaction. Done well, they boost conversions at zero … Read the whole story