-
by Karlene Lukovitz
Microsoft has worked with Xandr for a decade, including as an early adopter of Xandr's server-side header bidding solution, Prebid Server Premium and using … Read the whole story
by Karlene Lukovitz
BIA's last forecast called for $161.5 billion in total local ad revenue, 27% growth for TV, and 40% growth for OTT. Read the whole story
by Karlene Lukovitz
The current RSN distribution model "requires nearly all customers to pay for RSNs when only a small percentage of customers actually watch them," asserts … Read the whole story
by Wendy Davis
The Hong Kong-based company Social Data Trading allegedly scraped data from Instagram and used the information for a paid analytics service, Instagram claims in … Read the whole story
by Joe Mandese
Move follows two other client president appointments last week. Read the whole story
by Colin Kirkland
NFT Bots enable users to monetize algorithms by trading them through a marketplace, creating a potential new form of promotion. Read the whole story
by Wendy Davis
Princeton University has cut short a privacy study that involved sending potentially misleading emails to a host of website operators, including nonprofits and small … Read the whole story
by Ray Schultz
NPD forecasts a 2% in B2B tech sales, due in part to a return to normal after surge. Read the whole story
by Colin Kirkland
Pinterest's VP, sales and partnerships Meredith Guerriero is leaving the social media service for Klover, a fintech startup that pays consumers directly in exchange … Read the whole story
by Todd Wasserman
Brands that did best in the Siegel+Gale survey were those consumers relied on during the pandemic. Read the whole story
by Ray Schultz
Firms have a limited amount of time to delete data under GDPR and other laws, mParticle says. Read the whole story
by Joe Mandese
The finding comes amid a new wave of uncertainty related to COVID-19 variants, and as interest in crypto, NFTs and blockchain begin to crest. Read the whole story
by Laurie Sullivan
BrightEdge, known for its SEO focus, on Monday released insights on Black Friday and Cyber Monday trends, how Google searches changed on these shopping … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
What's in a brand? Marketers want to know. "Brand equity" has continued to grow in ad executive content consumption rankings since early November. Read the whole story
by Laurie Sullivan
The browser company said it renewed its agreement based "on substantially similar terms of [a previous] the multiyear commercial agreement." Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But the continent also ranks high in unsubscribe rates for scheduled, automated sends and transactional emails, Acoustic reports. Read the whole story
COMMENTARY
by Michael Baer
For example, data overload can paralyze some organizations, slowing down decision-making and action. Read the whole story