"We are greatly concerned that 'Nielsen One' is being built atop a broken and defective measurement and currency foundation," charged VAB chief Sean Cunningham. Read the whole story

Democratic Senators are demanding answers from Meta CEO Mark Zuckerberg about why Facebook didn't do more to curb users from spreading the lie that … Read the whole story

Musicians are taking advantage of the possibilities of the new NFT technology, which may have a major impact on the future of advertising. Read the whole story

The decision was made after Microsoft and Uber, among others, pulled their financial support, leaving a funding gap. The companies used the group to … Read the whole story

Princeton University will delete all data that was collected as part of a "secret shopper" study, and will notify website operators about the study. Read the whole story

TikTok took the title of the most popular website in 2021 -- surpassing only Google, according to data released Wednesday. Read the whole story

Mobile providers seem to have spent the past quarter disputing each other's ad claims via the National Advertising Division of BBB National Programs. Read the whole story

Which brick-and-mortar retailers are advertising the most on social heading into Christmas? BrandTotal analyzed paid-social ads from Dec. 8- Dec. 22 to find out. Read the whole story

When Microsoft announced it would acquire Xandr, the companies gave little insight into how the tech would integrate into Microsoft Advertising and who would … Read the whole story

A 60-second spot from Campbell Ewald shows how one little boy with the help of an OnStar advisor is keeping tabs on Santa. Read the whole story

The purchase will facilitate individualized customer engagement across channels, Mastercard says. Read the whole story

Financial-services businesses will drive the growth in local mobile advertising. Read the whole story

Here are suggested series that transport viewers to foreign locales, from Spain to Australia. Read the whole story

U.S. household vMVPD saturation is nearly double what it was as recently as 2019, according to some of the latest research. Read the whole story