Nielsen says that the tool, Streaming Signals, will help advertisers optimize ad targeting and CTV ad spend efficiency, and help media owners maximize revenue … Read the whole story

NBCU will have its own proprietary "clean" rooms, where marketers, brands and media execs can match their first-party data safety without sharing raw data. Read the whole story

Commercials for Popeyes, Pizza Hut and Domino's were tops in QSR likeability scores, according to a report from iSpot.tv. Read the whole story

Sen. Ron Wyden on Tuesday called for a national privacy law that would include "tough regulations" on Facebook's ability to harvest data about its … Read the whole story

Biden initially nominated Sohn and Bedoya last year, but the Senate didn't confirm them before the session ended, leaving both agencies deadlocked. Read the whole story

The acquisition advances Smartly.io's cross-channel services from social into dynamic creative optimization across programmatic, CTV and Google's entire ecosystem. Read the whole story

AI Exosphere claims that users can put out copy with a prompt-based skill system. Read the whole story

IAS announced today the acquisition of digital content classification firm Context, building on IAS's media-classification and contextual-targeting capabilities. Read the whole story

Consumers were more likely to open emails related to public events than those offering discounts. Personal-care brands in 2021 shifted the landing pages for … Read the whole story

Google has acquired Israel-based cybersecurity firm Siemplify, and plans to roll the company into its cloud services division. Read the whole story

Best Buy stepped into the media business Tuesday, announcing Best Buy Ads, to help consumers search and discover the most innovative products through advertising. … Read the whole story

As QSR companies battled another tough year, they focused on brand stories that showcased innovation, survival and making a difference. Read the whole story