by Karlene Lukovitz
Talks with Nexstar are "far along," though they could still fall apart, sources told "The Wall Street Journal." Read the whole story
by Karlene Lukovitz
A partnership with ecommerce platform MikMak allows advertisers to offer multi-retailer add-to-cart functionality and e-commerce analytics for campaigns running on Yahoo's native ads and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google and Facebook, along with YouTube, were fined for breaching French law, following investigations of how they present tracking choices to users. "Rejecting cookies … Read the whole story
by Joe Mandese
In the context of broader trends, GroupM's Brian Wieser believes the ad industry may not see "progress" in the near future. Read the whole story
by Karlene Lukovitz
Amazon also announced that it had sold more than 150 million Fire TV devices worldwide as of Q4 2021. Read the whole story
by Wayne Friedman
End-of-the-year results, which came from an SEC filing on Jan. 5, were higher than a previous projection of 70 million to 73 million. Read the whole story
by Colin Kirkland
Amidst the growing popularity of expensive NFT collections, OpenSea's valuation is reported to be $13.3 billion. Monday may have seen a record high for … Read the whole story
by Laurie Sullivan
The platform enables small and medium-sized agencies and brands and D2C advertisers to create and serve ads across premium video ad platforms at a … Read the whole story
by Laurie Sullivan
The Microsoft Advertising audience as of March 2021 reached 1 billion people globally on Bing, Outlook.com, AOL, Yahoo, Microsoft News/MSN.com and other Microsoft properties … Read the whole story
by Wendy Davis
Apple has defeated a lawsuit accusing the company of violating California consumer protection laws by distributing gaming apps that allow players to use virtual … Read the whole story
by Tanya Gazdik
"This integration allows us to improve the customer experience immensely," Volvo's Henrik Green says. Read the whole story
by Wayne Friedman
Some 60% of media execs say "improvements in integrated media/execution" will be the "most impactful," while 57% believe "measurement improvement on non-cookie methods" will … Read the whole story
by Joe Mandese
The stock price had fallen about 3% by midday Wednesday, dropping near its 52-week low. Read the whole story
by Steve McClellan
The tech firm is run by Vin Murria, who is also a director on the Saatchi board. There is no offer yet but Saatchi … Read the whole story
COMMENTARY
by Mark Penn
You don't need to engineer the next iPhone. Put simply, the trick to building a successful digital layer is strategically adapting a physical process … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
If social media giants are responsible for blocking hate speech, why not email vendors who let this kind of content get through? Read the whole story
COMMENTARY
by Joe Mandese
Looking back, I think I summed it up well in my Jan. 7, 2021 post. The insurrection was a media spectacle designed to make … Read the whole story