Social Media Insider
In one study, six-second views increased by 91% for ads created in partnership with in-app creators versus non-creator ads. Read the whole story
A federal judge has rejected Facebook's request to dismiss antitrust claims stemming from its acquisition of Instagram and WhatsApp. Read the whole story
Ad-supported media's share of consumer time spent with media fell to its lowest point ever in 2021, and is projected to continue falling over … Read the whole story
After several aborted attempts over 20 years, the satellite TV companies are in merger discussions again, according to one report--but have competitive and technology … Read the whole story
Microsoft Advertising removed the minimum spend requirement to use Customer Match targeting, and added enhancements to Shopping campaign reporting. The company announced the changes … Read the whole story
Online eyewear retailer Warby Parker used the brand name "1-800 Contacts" to trigger search ads as part of a plan to "misdirect" shoppers, 1-800 … Read the whole story
Display Social will offer virtual production capabilities, an esports arena, an extended reality stage and tools to give content creators the ability to to … Read the whole story
NBC's "Sunday Night Football" grew 7% to 17.7 million Nielsen-measured viewers, while Fox Television Network grew 9% for its national and regional Sunday afternoon … Read the whole story
Yannis Pavlidis, appointed VP, data science and analytics for consumer insights platform DISQO, explains his fascination with data and why he took the leap … Read the whole story
Roku is bringing a "Live TV Zone" tool to its onscreen navigation. Read the whole story
Although automation is gaining popularity in ad creation and targeting, social media ad creation and delivery still involves time-consuming manual processes, a survey of … Read the whole story
Integral Ad Science has appointed Csaba Szabo managing director, EMEA to build out its leadership team across Europe and move further into CTV. The … Read the whole story
Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO. Read the whole story
SparkPost says the ISO 27001 certification will make it easier for clients to do business with the company globally. Read the whole story
Along with first-round buying, selling, and trading, the marketplace will support secondary transactions and purchases using credit-card payments as well as crypto wallets. Read the whole story
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Consumers may be more concerned about the private data advertisers are gleaning. Read the whole story
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Analysts think digital media companies and streamers could overtake Roku. Its stock price is down 75% over the most recent 12-month period. Read the whole story
