Lawmakers on Thursday advanced a controversial antitrust bill that would prohibit the largest online platforms from giving preference to their own products or services. Read the whole story
That projection of 2.5 million subscribers means dramatically slower pacing for the year overall. Wall Street analysts had expected 24 million global subscribers for … Read the whole story
Netflix had a 45% demand share of original content in the U.S. for 2021, according to Parrot Analytics. Read the whole story
Winterberry Group, which supports advertising, marketing and media growth initiatives, released new research Thursday suggesting the industry made a comeback from "COVID-recessed" 2020. Read the whole story
Roughly $5.7 billion was spent on email out of a total online outlay of $240.4 billion, Winterberry Group reports. Read the whole story
Loss of third-party data is moving companies to put more resources into zero- and first-party data. Read the whole story
The finding may indicate that consumers are more receptive to contextual advertising. Read the whole story
Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content based on facial movements may negatively impact … Read the whole story
Google violated a Texas state consumer protection law by arranging for radio personalities who had not themselves used the Pixel 4 phone to endorse … Read the whole story
These are exciting times for media measurement. After decades of no change, now major players are clamoring to change everything all at once. Read the whole story
The integration will help B2C brands generate, automate and review the language used in emails to "increase the chances that marketing messages will be … Read the whole story
Market research platform Suzy introduced an industry advisory board today that includes leadership from many high-profile companies, including execs from Kraft Heinz, CoinDesk, Vitacup, … Read the whole story