RTBlog
When we asked a second question about the liability for advertisers, there was more of a disconnect. Read the whole story
Google on Friday urged a judge to dismiss federal antitrust claims brought by a coalition of state attorneys general who allege the company used … Read the whole story
"There is no better way to show that DEI is a central element of our business,' Horizon chief Bill Koenigsberg states. Read the whole story
Robert Herring's message followed other tirades against DirecTV and 70% owner AT&T, including an OAN host who urged viewers to send him any "dirt" … Read the whole story
The character in Showtime's "Billions" survived the ride. "Mr. Big" in "And Just Like That" wasn't as lucky. Read the whole story
- COMMENTARY
The biggest ecommerce investment is on ad spend, followed by software, ClickBank reports. Read the whole story
Advertisers continued to shift their spending out of traditional linear television and into newer media channels. Read the whole story
Americans express just as much resistance to being placed in target segments as they do to being targeted individually, according to recent data. Read the whole story
Michael Cruz, partner and head of content at Summer Friday, has been gathering information on the possibilities of crypto for future clients. Read the whole story
- COMMENTARY
Spoiler alert: The metaverse is not going to completely alter the marketing universe, as much as industry pundits want you to believe it will. Read the whole story
"Apple has made itself the exclusive distributor for all apps by prohibiting distribution of apps outside Apple's proprietary 'App Store,'" the Fortnite developer argues … Read the whole story
FCC Chair Jessica Rosenworcel has circulated an order that would prohibit broadband providers from forging deals with landlords that can limit tenants' options. Read the whole story
The blunder is receiving considerable media attention, including stories from as far away as Australia ("The Daily Mail"). Read the whole story
COMMENTARYAd executives' estimation of the value of TV -- including linear, addressable and OTT/CTV -- is up from last year, putting it in a … Read the whole story
Security is "no longer just a technology issue," according to a study by IDG Communications. Read the whole story
"Age vibrantly," recommends a multivitamin ad, followed by one encouraging users to "take your pleasure beyond vibration." Read the whole story
Havas Media, Ad Council and Intel are among the unit's early clients. M.A.D will be led by Garry Williams and Executive Strategy Director, Annie … Read the whole story
The subway campaign invites people to make their pro-choice views on abortion part of their dating profile. Read the whole story
The new document is a follow-up to a similar effort issued last year that focused on the creative process. Read the whole story
