What's the allure of cartoon avatars? Personally, I find these wide-eyed pantomimes of our real-life selves haunting and eerie. Read the whole story
YouTube's $8.6-billion growth fell slightly short of analysts' consensus expectation of an $8.7 billion. Read the whole story
Connected TV is YouTube's fastest-growing screen, Google SVP/Chief Business Officer Philipp Schindler told investors and analysts during Alphabet's Q4 2021 earnings call Tuesday. Read the whole story
Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel. Read the whole story
After surging during the second and third quarters, the price of digital advertising grew more moderately during the final three months of 2021. Read the whole story
Spotify's market dropped by 12%, or some $2 billion, after the controversy hit last week, but it's recovered since then. Read the whole story
Fox's airings of the Los Angeles Rams vs. San Francisco 49ers, at 50.4 million viewers, is the highest NFC Championship game total in eight … Read the whole story
Califorina AG Rob Bonta has warned "major corporations" that their loyalty programs run afoul of the state's privacy law, which requires companies offering financial … Read the whole story
Ad inventory can now be verified as 100% on-screen displayed (not running when TVs are off) in pre-bid, as well as post-bid, targeting. Read the whole story
Google and Microsoft on Tuesday announced an additional $5 million investment in a project that will hep to identify and fix zero-day vulnerabilities in … Read the whole story
An integrated combination of demand-side platform, supply-side platform and data-management platform, TV+ features premium streaming access and linear TV ad inventory from 130 channels, … Read the whole story
A few advertisers are coming back after a long stretch away, including E*Trade (its first ad since 2014) and Lay's (its first ad in … Read the whole story
The EARN IT Act would eliminate tech companies' protections from civil lawsuits over material on their platform that sexually exploits children. Read the whole story
Walmart advertisers flocked to Sponsored Products on the retailer's site in Q4 2021, spending 43% more for manual campaigns vs. the prior quarter, but … Read the whole story
You can do away with ad messages on your TV feed for about $76.43. That's the package price for seven top ad-free streamers and … Read the whole story
Email marketers must cope with shifting consumer demands and even shopper identities, judging by a new study from Atlantic Brand Partners. Read the whole story
The partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the … Read the whole story
Among the tips is a suggestion to schedule thinking time and carve out moments in the day for white space. Read the whole story