Snap's direct-response advertising has recovered faster than expected, CFO Derek Andersen reported. Read the whole story

Amazon disclosed its annual ad revenue for the first time Thursday, reporting Q4 2021 and full-year earnings. Advertising gives Amazon twice the revenue vs. … Read the whole story

"Viewers won't see your ad more than they should as they navigate across YouTube, Hulu or any of their other favorite CTV apps," Google … Read the whole story

Netflix, which is expected to spend more than $17 billion on original content in 2022, seems determined to keep its title as the streamer … Read the whole story

CEO Ben Silbermann said the company will double down on its investments in the successful Idea Pins feature. Read the whole story

Even non-parents know that kids are cuckoo for YouTube, but video-on-demand performs solidly on a number of factors relating to how kids react to … Read the whole story

For Jeep, a big jump in spending was fueled by a greater investment in NFL advertising, per iSpot.tv. Read the whole story

The IAS study found nearly half of social media users surveyed said they had an "unfavorable view of brands" whose ads appear in that … Read the whole story

Live-streaming service Twitch announced a partnership Wednesday with independent music-licensing firm Merlin, which aims to create a dedicated support network between members and artists. Read the whole story

The social video app continued to grow amid a shift in media consumption habits among younger consumers worldwide. Read the whole story

Samba TV's research found that 97% of linear TV ad budgets in Q4 reached just half of linear TV viewers (55%), and only 3% … Read the whole story

"The reality is that Meta, particularly Facebook, has a young-people problem," analyst Jasmine Enberg told "Marketing Daily." Read the whole story