Advertisers on Facebook and Instagram spread their spending more broadly across the purchase funnel. Read the whole story

NBC says Olympic marketers are getting high value, despite lower initial Nielsen-measured linear TV viewing vs. other Olympics. Looking at all TV-video advertising, NBC … Read the whole story

Billionaire tech entrepreneur Peter Thiel was one of the first large investors in Meta. Read the whole story

Apple Search Ads ranked as the highest-quality ad network for mobile marketers seeking new app users, according to data released Tuesday. Read the whole story

Faced with a growing backlash by lawmakers and privacy advocates, the IRS has backed away from a plan to require taxpayers to upload photos … Read the whole story

"The question before the Committee is not whether established industry companies agree with Ms. Sohn's views," Preston Padden, a former senior exec and lobbyist … Read the whole story

A co-producer claims WarnerMedia's simultaneous release of "Matrix Resurrections" on HBO Max and in cinemas hurt box office, and also claims WarnerMedia is trying … Read the whole story

The expanded company will be "one of the largest datasets of audiences, homes, and devices, at scale, across linear, CTV, and digital video," says … Read the whole story

Social media use "undermines the sort of unitive consciousness and empathetic understanding that spiritual paths promote," dozens of religious leaders say in a letter … Read the whole story

Charter members include the ANA, 4As, IAB, ARF, RAB and Geopath. Read the whole story

Since the beginning of the new year, two members of Nielsen's team -- Salvatore Tuzzeo and Michael Receno -- have left, joining Gorki De … Read the whole story

The ad is a Trump taunt-a-thon from start to finish, with two narrators. Read the whole story

Mikael Lindahl, CEO of price-comparison firm PriceRunner, told Reuters that Alphabet is "still abusing the market to a very high extent and haven't changed … Read the whole story

Video ads for eight QSR chains were the 10 most-viewed QSR spots on YouTube in 2021, according to ad-tech provider AcuityAds. Read the whole story

I knew where I was leaning on the publisher vs. platform debate, until I heard John Battelle makes his case at the IAB conference … Read the whole story

The solution integrates Flashtalking's creative automation with 4C's centralized social media management tech. Read the whole story

Artificial intelligence-powered marketing technologies communicate with consumers and know what they want long before marketers do. Read the whole story