Mobile Insider
Valentine's Day app downloads and sessions reflect more at-home activities that present opportunities for mobile marketers. Read the whole story
Disney+ added 12 million global subscribers, helping to boost the company's D2C revenues 34% to $4.7 billion for the period. Operating losses were expected … Read the whole story
Higher percentages report paying more attention to streamed ads than ads on traditional cable or satellite, in a survey conducted for TransUnion. Read the whole story
"I have been subject to unrelenting, unfair, and outright false criticism and scrutiny," FCC nominee Gigi Sohn told the Senate Commerce Committee at an … Read the whole story
The move is not a cost-savings measure, CEO Vogel said, but an embrace of the inevitable digital future for the affected brands. Read the whole story
Google announced an improvement to its ranking systems Wednesday, giving local news publishers a boost in visibility and traffic in search results and Google … Read the whole story
The long-time marketer and industry consultant, best known as CMO of Subway, died Tuesday as a result of a snowmobiling accident in Southwestern Montana. Read the whole story
COMMENTARYTony Pace's tenure as ANA chairman coincided with our media transparency probe. It made the entire industry uncomfortable, but we couldn't have done it … Read the whole story
As COVID-19 cases ebb again, foot traffic at stores and restaurants is expected to surge. Read the whole story
The Southern Poverty Law Center on Wednesday urged the Supreme Court to reject a church's request to reconsider longstanding precedent requiring public figures to … Read the whole story
In the newly created post, Borges is charged with all branding, communications, social media and streamlining the MullenLowe Awards submission process. Read the whole story
The new tools allow brands to drive contextualized email, push, in-app and text messages, the company notes. Read the whole story
A rapid response to queries is essential -- preferably by social or email, Emplifi reports. Read the whole story
The survey, from Adtaxi, found that just over half (51%) plan to watch the old-fashioned way-on broadcast or cable TV. It also queried respondents … Read the whole story
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Technology plus marketer ingenuity offers the speed and relevance necessary to keep pace with the changing dynamic of the consumer marketplace. Read the whole story
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Personalization and transparency are key drivers of customer loyalty, Redpoint Global reports. Read the whole story
COMMENTARYThe highlight of my week was seeing Neal Stephenson describe the state of the internet to a roomful of its leaders at the IAB … Read the whole story
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Future fuboTV subscribers will need to pay a three-month subscription package fee to join, even as other companies are increasingly looking to hold on … Read the whole story
COMMENTARYEven after all of the uncertainty and chaos that characterized "Jeopardy!" last year, the host job is still up for grabs. Read the whole story
