Walmart reported Q4 2021 and full-year earnings Thursday, seeing strong growth and demonstrating that brands selling through the big-box retail chain want something more. … Read the whole story

Spots will run on Comcast, Charter and Cox cable systems in more than 35 million U.S. homes, with further expansion to come. AMC says … Read the whole story

January's increase is the best since August 2021, and compares with a January 2021 decline of 2.2%, indicating the U.S. ad market continues to … Read the whole story

Broadcast viewing rose 9% and its share of total TV viewing rose to 26.4%, while cable rose 3%, but saw share dip to 35.6%. Read the whole story

Supply-chain issues hit Roku hard, impacting its ad business and TV set sales in Q4. Roku reported revenue of $865 million in the period, … Read the whole story

The Trade Desk on Tuesday said it launched a new supply-side product called OpenPath, where content owners from TV and across the web can … Read the whole story

The three-and-a-half-year deal may actually be worth more than $200 million, according to "New York Times" sources. Read the whole story

The deal follows an NBCUniversal agreement and provides new impetus for the ad asset management system jointly owned by the ANA and 4A's. Read the whole story

The term "impressions" has become pervasive, but also nebulous. And when did "outcomes" become a "media measurement?" Read the whole story

It became even more evident that the industry is moving toward multiple currencies from a wide array of measurement and metrics vendors in 2022 … Read the whole story

James, who had been Global Chief Strategy Officer, will oversee the structural and cultural transformation of HMG's 9,000-person network. Read the whole story

Link-in-bio platform and creator app store Koji intends to connect the creator economy with crypto and Web3, bringing them to influencers on social media … Read the whole story

Next-Gen Solutions was previously available via app, and is now being offered on the web. Read the whole story

Sports teams bucked the trend as fans interacted with posts amid a return to traditional schedules. Read the whole story

Grindr argues that the Norwegian decision was based on "incorrect and stereotypical assumptions" about the dating service's users. Read the whole story