by Laurie Sullivan
As consumers shift to buying more groceries online, Kraft Heinz has formed a multiyear partnership with Google to better understand its customers and build … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers … Read the whole story
by Wayne Friedman
Sony has spent $17.5 million in national TV advertising for the film so far, according to EDO Ad EnGage estimates. Year-to-date, all studios have … Read the whole story
by Wendy Davis
Texas Attorney Gen. Ken Paxton is demanding that TikTok provide detailed explanations of its content-moderation practices as part of an investigation into whether the … Read the whole story
by Colin Kirkland
Spotter says it will have invested $1 billion directly in YouTube creators by mid-2023 to help them grow their brands. Earlier this week, the … Read the whole story
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by Richard Whitman, Columnist
At the request of both sides, the UK regulatory body that oversees M&A transactions has extended until March 3 a deadline for Advanced to … Read the whole story
COMMENTARY
by Karlene Lukovitz
As usual, optimizing this tech is not as easy as it may appear, says the founder of a leading QR code tech company. Read the whole story
by Karlene Lukovitz
Compared with cable sports viewers, more sports streamers reported remembering the ads later, discussing ads with someone, searching online for the advertised products or … Read the whole story
by Wendy Davis
Former U.S. ambassador to Morocco Marc Ginsberg can't proceed with a lawsuit that aimed to force Google to remove the app Telegram from the … Read the whole story
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More than half of consumers in a recent study said the ability to read comments is their favorite feature offered by publishers. Read the whole story
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by Ray Schultz
A Merkle study shows almost all consumers will provide more data if they have a positive experience with a brand. Read the whole story
by Ray Schultz
Firms that send offers intended for other age groups or genders will lose customers, parcelLab reports. Read the whole story
COMMENTARY
by Dan Jurek
For example: Customer conversion rates are dropping. It's likely your brand's loyalty program value proposition isn't compelling enough. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
SMS is second in most countries and the biggest driver of unsubscribes is excessive frequency. Sender reputation is the primary factor for 46% in … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In the recent Virginia Governor's race the Youngkin and McAuliffe campaigns had very different branding challenges that will be familiar to consumer marketers generally. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The acquisition of ContentKing will help Conductor build up its organic marketing. Organic search can drive half the traffic to a company's website, but … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Whatever story you want to tell, there's a screen experience to tell it on. Read the whole story