by Joe Mandese
It's unclear whether the RFP is related to the ANA's "Cross-Media Measurement initiative," which it said would pilot a new "virtual people ID" methodology … Read the whole story
by Wayne Friedman
Preliminary total audience delivery for NBC Television Network, USA Network, CNBC and Peacock averaged 11.4 million viewers, according to data from Nielsen and Adobe … Read the whole story
-
by Fern Siegel
The U.S. is expected to account for 35% of ad fraud losses this year, an estimated $23 billion in 2022. Read the whole story
by Ray Schultz
Over two-thirds of shoppers have already bought through social media, Sprout Social reports. Read the whole story
by Karlene Lukovitz
Original shows will definitely reach nearly 400, and could end up exceeding 650. Read the whole story
by Karlene Lukovitz
Can a cryptocurrency payment option give a streamer an edge? Read the whole story
by Joe Mandese
The Cannes Lions festival cites AB InBev's "outstanding haul" of individual Lions in 2020-21, including Michelob Ultra's "Contract for Change" in the U.S. Read the whole story
by
The linear TV and streaming video audience for the halftime show jumped 19% year over year, to 28.8 million households, Read the whole story
by Laurie Sullivan
Major retailers have built in-house ad teams and tech that allow them to offer brands selling through their storefronts increased visibility and supplement revenue … Read the whole story
by Wayne Friedman
The authors of the study found generally high percentages for ad "irrelevance" on linear TV, and say that perhaps "the more addressable TV world … Read the whole story
by Wendy Davis
Analytics company BrandTotal and Facebook parent Meta have not been able to resolve their battle over data collection, the companies told a federal judge … Read the whole story
by Wendy Davis
Civil liberties groups are urging a federal judge to lift an order requiring Twitter to unmask the account holder behind @CallMeMoneyBags, who posted critical … Read the whole story
COMMENTARY
by Jim Yu
Getting in front of the global internet audience has never been more complex thanks to privacy concerns, associated regulatory changes, and dramatic pandemic-related shifts … Read the whole story
by Steve McClellan
COMvergence said deals totaled 86 last year representing acquired revenues of more than $2.5 billion. By comparison, for 2020 the firm reported 47 M&A … Read the whole story
by Tony Silber
The partnership combines Bombora's proprietary "Company Surge" intent data with Bidtellect's context-first programmatic platform Read the whole story
by Fern Siegel
She is responsible for building its ad strategy and expanding the product line. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Consumers consider ads running in newspapers or before movies the most trustworthy, a Nielsen study finds, and are not inclined to begin a relationship … Read the whole story