The new "premium marketplace" gives clients the option of paying based on commission, SaaS, or "all inclusive" models providing end-to-end price transparency. Read the whole story

Discovery will team with measurement companies and Omnicom Media Group in a trial to develop new currencies for advertisers for the upfront ad market. … Read the whole story

TV measurement firm Samba TV is launching what it says is the first ad currency to offer guaranteed "incremental" reach for TV and video … Read the whole story

Together, TikTok and Stingray are launching TikTok Radio throughout the U.S. (available today) and Canada (available tomorrow) via TV, web, and mobile. Read the whole story

The deal, for a series starring Rasheeda Frost, is with digital media company Kin, which, like Philo, focuses on serving diverse audiences. Read the whole story

For 2022, Sinclair expects a "record-breaking" year for political advertising due to the midterms. Read the whole story

The sports-first livestreaming service exceeded a number of its own preliminary projections, but missed analysts' EPS expectation. Read the whole story

Univision says its ad business witnessed the highest volume and price growth in the company's history, with new brand activations and growth in all … Read the whole story

Ad categories for Nexstar that saw Q4 growth included entertainment marketing, sports betting, medical and healthcare, department and retail stores and telecom, while automotive … Read the whole story

LinkedIn is getting into the world of podcasting, building out a network of creators and shows as a way for professionals to connect. Read the whole story

NewsGuard's ratings will be incorporated into Pulsar, a platform that helps brands, agencies, PR, public affairs, NGOs and others segment audiences based on the … Read the whole story

Litmus Personalize helps brands create dynamic content, the company says. Read the whole story

Citing long-term demand from the digital ad industry for its verification, fraud detection, brand safety and contextual targeting solutions, BMO Capital Markets initiated coverage … Read the whole story

"New York's law intrudes on an exclusively federal field," broadband industry organizations said Wednesday in papers filed with a federal appellate court. Read the whole story

The partnership with HUMAN will allow agencies, advertisers and publishers to monitor fraud and traffic quality. AppLovin also will join The Human Collective to … Read the whole story

Tesla, Zara, Krispy Kreme and Trader Joe's are examples of successful brands that don't run traditional ads. Read the whole story