Former president Donald Trump's newly launched Truth Social app, which boasts it encourages all viewpoints, already appears to have blocked the parody account @DevinNunesCow. Read the whole story
The new "premium marketplace" gives clients the option of paying based on commission, SaaS, or "all inclusive" models providing end-to-end price transparency. Read the whole story
Discovery will team with measurement companies and Omnicom Media Group in a trial to develop new currencies for advertisers for the upfront ad market. … Read the whole story
The deal will allow VideoAmp to add data into its cross-platform measurement product -- one that deduplicates viewership from data from set-top boxes and … Read the whole story
TV measurement firm Samba TV is launching what it says is the first ad currency to offer guaranteed "incremental" reach for TV and video … Read the whole story
Together, TikTok and Stingray are launching TikTok Radio throughout the U.S. (available today) and Canada (available tomorrow) via TV, web, and mobile. Read the whole story
The deal, for a series starring Rasheeda Frost, is with digital media company Kin, which, like Philo, focuses on serving diverse audiences. Read the whole story
For 2022, Sinclair expects a "record-breaking" year for political advertising due to the midterms. Read the whole story
The sports-first livestreaming service exceeded a number of its own preliminary projections, but missed analysts' EPS expectation. Read the whole story
Univision says its ad business witnessed the highest volume and price growth in the company's history, with new brand activations and growth in all … Read the whole story
Ad categories for Nexstar that saw Q4 growth included entertainment marketing, sports betting, medical and healthcare, department and retail stores and telecom, while automotive … Read the whole story
LinkedIn is getting into the world of podcasting, building out a network of creators and shows as a way for professionals to connect. Read the whole story
NewsGuard's ratings will be incorporated into Pulsar, a platform that helps brands, agencies, PR, public affairs, NGOs and others segment audiences based on the … Read the whole story
Litmus Personalize helps brands create dynamic content, the company says. Read the whole story
Citing long-term demand from the digital ad industry for its verification, fraud detection, brand safety and contextual targeting solutions, BMO Capital Markets initiated coverage … Read the whole story
"New York's law intrudes on an exclusively federal field," broadband industry organizations said Wednesday in papers filed with a federal appellate court. Read the whole story
The partnership with HUMAN will allow agencies, advertisers and publishers to monitor fraud and traffic quality. AppLovin also will join The Human Collective to … Read the whole story
Tesla, Zara, Krispy Kreme and Trader Joe's are examples of successful brands that don't run traditional ads. Read the whole story
Brand-relevant content drives audience engagement, social conversations, lead generation and conversions. Read the whole story