Suppliers like NBCU are "certifying' audience measurement, GroupM is integrating "supply-side" tech, and the IAB Tech Lab has finalized "seller-defined audience" specs. What's next? Read the whole story
Responding to growing criticism, Meta and Twitter moved to demonetize Russian state media on Friday and Google and YouTube followed on Saturday. Read the whole story
Sources say Licht, executive producer of "The Late Show With Stephen Colbert,' will be anointed by soon-to-be Warner Bros. Discovery CEO David Zaslav next … Read the whole story
NBCU is expanding into in-video games ad sales through a deal with Anzu.io, a Tel Aviv-based in-game advertising platform. Read the whole story
The deal would resolve a class-action complaint alleging Google exposed sensitive medical data of Android users who downloaded a COVID-19 contact-tracing app. Read the whole story
"Your company has a clear responsibility to ensure that your products are not used to facilitate human rights abuses, undermine humanitarian and emergency service … Read the whole story
A single week brought significant, multiple announcements in CTV, addressable TV, cross-device measurement and fraud prevention. Read the whole story
KFC is partnering with TikTok creator/jewelry designer Isaiah Garza to develop a fund that will give cash grants to nonprofits fighting hunger. Garza has … Read the whole story
U.S. and U.K. security teams revealed the threat on Wednesday, but did not link it to the Ukraine invasion. Read the whole story
Zingale, who was inducted as a MediaPost All Star in 2021, led innovations contributing to two back-to-back Agency of the Year Award wins for … Read the whole story
The 14-year-old Canadian firm Traction On Demand has been a dedicated Salesforce partner. Read the whole story
Ridhi Malhotra has been named global head of analytics + intelligence at the IPG marketing and communications agency network. Read the whole story
Yandex began to alert Russian users of unreliable information on its search engine after Moscow warned Russian media to be careful what they publish. Read the whole story
Meta reportedly disbanded a group of more than 300 employees working on operating systems for its virtual and augmented reality devices, The Information reports. Read the whole story
Publishers last year had 35% share of voice, while media and entertainment companies had 29%, according to Comscore. Read the whole story
The rebranded division offers email marketing, demand generation and other services. Read the whole story
Experian's data will expand Nielsen's Identity System with IDs for open web measurement, increasing coverage and measurement across screens and devices. Nielsen is already … Read the whole story
For one, expand experiences with strategic partners whose values align with and enhance your brand. Read the whole story