by Karlene Lukovitz
Many users are confused by TikTok's encroachment on YouTube's long-form format, but the move is likely to generate more advertising for TikTok . Read the whole story
by Joe Mandese
Executive search firm Spencer Stuart has been retained to handle the search process. Read the whole story
by Wayne Friedman
As big network groups look to establish alternative currencies for TV measurement, Comscore has been selected as one of WarnerMedia's alternative currency providers for … Read the whole story
by Wendy Davis
YouTube and a group of channel operators say the claims in a complaint over children's privacy are covered by federal law, which precludes private … Read the whole story
by Laurie Sullivan
Russian search engine Yandex is taking a beating from western companies as the country's president, Vladimir Putin, continues to use its military in an … Read the whole story
by Joe Mandese
Ripley will lead the company's "narrative around ad technology, data and cross-platform media measurement." Read the whole story
by Wendy Davis
"We have to decide as a society, do we have the courage to take on this issue in the same way Zelensky's taking on … Read the whole story
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by Karlene Lukovitz
The new suite of end-to-end advertising solutions uses deterministic linear TV viewership data to optimize incremental reach in campaigns spanning connected TV (CTV) and … Read the whole story
by Laurie Sullivan
Consumers still show a strong preference for outdoor dining. The number of businesses adopting outdoor dining has grown monthly since the pandemic began, reaching … Read the whole story
by Wayne Friedman
Simulmedia is starting up a program that will make third-party data available to marketers on a guaranteed basis. The first major data measurement suppliers … Read the whole story
by Wayne Friedman
Tegna says the company is seeing continuing growth vs. pre-pandemic periods. Its Premion business grew 40% for full-year 2021 vs. 2020 despite weakness in … Read the whole story
by Laurie Sullivan
As Ukraine faces attacks from Russian forces, people are using Google Maps to flee and to track traffic jams. Google confirmed on Sunday it … Read the whole story
by Colin Kirkland
By helping large companies create and share extended reality content for virtual-reality devices, VRdirect looks to standardize VR content project creation and distribution. "We … Read the whole story
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by Ray Schultz
Brands struggle to define marketing's contribution to revenue, SugarCRM reports. Read the whole story
by Joe Mandese
Dentsu estimates Japan's 2021 ad economy expanded 10.4% overall, and 21.4% in digital media. Read the whole story
COMMENTARY
by Hope Horner, Op-Ed Contributor
Given all its advantages, it's no wonder that about 8 in 10 marketers said they plan to bake video creation into their upcoming campaigns. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Twilio Segment lists the fastest-growing apps. Email is an important capability. Read the whole story