The new platform, Comscore TV, will automate buying and selling of ad inventory on more than 1700 local TV stations in 210 local markets, … Read the whole story

Google itself, as well as HBO Max, GoDaddy, Wells Fargo, Hotels.com and even AARP (with the Ad Council) had ads on a site owned … Read the whole story

New analysis by NewsGuard finds brands continue to invest advertising dollars across dozens of websites that promote Russian disinformation about the war in Ukraine. Read the whole story

To promote Apple TV+ sign-ups, Xfinity users will have free access to the first seasons of popular original shows, plus movies including "Greyhound." Read the whole story

HBO Max is now available in 61 territories in Europe and the Americas. Read the whole story

Christine McCarthy, senior EVP/CFO, Walt Disney, said the company will be careful to "make sure any advertising is consistent with the content -- what … Read the whole story

Almost half of all consumers don't even know what the metaverse is, Klaviyo reports. Read the whole story

The Supreme Court on Monday left in place a decision allowing Google investors to proceed with a claim that the company misled them by … Read the whole story

The report highlights topics Twitter found most noteworthy in its analysis of billions of tweets from 2019-2021. From shifts around finance and the pandemic … Read the whole story

The Chamber of Commerce is urging a court to rebuff parents' request to revive a class-action lawsuit alleging that YouTube and channel operators, including … Read the whole story

The Supreme Court on Monday declined to hear a sex trafficking victim's appeal of a Texas court's dismissal of her claims against Facebook. Read the whole story

Microsoft Advertising on Monday announced a new advertising format designed for service providers such as insurance agents from health to automotive, credit card issuers … Read the whole story

The "purchase-based media scoring" method will be applied to Omni's "inventory graph," enabling Omnicom to target people based on their purchasing history. Read the whole story

Marketers will gain the ability to test measurement capabilities and audience activation through Disney Advertising's Clean Room, with support from data cloud providers Habu, … Read the whole story

According to eMarketer, retail media advertising -- ads that line up with items a consumer is searching on a retailer's site -- is expected … Read the whole story