It will take at least months to integrate the technology and develop a "blowout" product offering and consumer experience, so a bundle will be … Read the whole story

According to the report, the private equity consortium is weighing a bid of $15 billion, including debt, to take Nielsen private again. Read the whole story

The company's action follows WPP's March 4 decision to discontinue operations in Russia. Interpublic posted a memo from CEO Philippe Krakowsky on LinkedIn, explaining … Read the whole story

"Once a business has made an inference about a consumer, the inference becomes personal information -- one more item in the bundle of information … Read the whole story

The parent company of OAN, the conservative-focused TV news network dropped by DirecTV, has sued AT&T, former owner of the satellite pay TV provider … Read the whole story

Facebook's ban on scraping "denies users the ability to control and monetize their own data, stifles competition in the social media analytics market, and … Read the whole story

U.S. and Canadian theatrical movie business in 2021 doubled revenue vs. 2020, but is still down 61% vs. 2019, while home/mobile entertainment was up … Read the whole story

Sixty percent of Americans said brands need to publicize what they're doing in response to the Ukraine crisis. Read the whole story

The report, from Omnicom Media Group UK, analyzes 75 evolving themes to predict which will rise to prominence by 2025, and how significantly they … Read the whole story

Rebuilding the Nissan brand was formidable, and Witherspoon has done it with more limited resources than some of her competitors, says AMCI's Ian Beavis. Read the whole story

Until the early 2000s, changes to the television landscape - what was available to view and how it could be viewed - were gradual. … Read the whole story

The deal will offer insights on the real-time performance -- second-by-second measurement tracking attention -- of commercials on its networks, EVP of Ad Sales … Read the whole story

Political candidates are increasingly using NFTs to cash in on crypto while engaging voters. Kurani partnered with carbon-negative NFT marketplace Abris to raise awareness … Read the whole story

The premium video streaming world continues to be volatile -- with subscribers coming and going, and bigger players doing better than small- to-mid-sized platforms. Read the whole story