The good news is, podcasts have their greatest awareness ever heading into the upfront. The bad news is, some of it is the wrong kind. Read the whole story
To support its huge original content investments while under growing pressure from investors, Netflix is finally moving to curb revenue losses from the estimated … Read the whole story
In another low-profile volume driver, Disney recently integrated Disney+ and ESPN+ into all Hulu subs and upped the price by $5. . Read the whole story
The company is the fourth major ad group this week to announce plans to exit Russia due to the country's unprovoked attack of Ukraine. Read the whole story
Entertainment production company and TV station owner Allen Media Group is suing Nielsen for "intentional misrepresentation and fraud by concealment" -- claiming that the … Read the whole story
Netflix cited popular demand for bringing back "Servant of the People," the series that did much to propel Volodymyr Zelensky to the presidency of … Read the whole story
Extreme Reach, a platform for video ad campaigns, will offer its services free of charge to run PSAs that support the people of Ukraine. … Read the whole story
The partnership taps commerce and tech expertise across media agencies such as GroupM. Teams will consult on Reddit's commerce strategy to incorporate the latest … Read the whole story
It will begin testing in the second half of 2022, and will roll out more broadly in early 2023. Read the whole story
At South by Southwest on Tuesday, Meta CEO Mark Zuckerberg announced that in the coming months, non-fungible tokens (NFTs) will be integrated into Instagram. Read the whole story
Facebook and Instagram's social commerce ads drive a quarter of shopping traffic for online grocery orders. Read the whole story
Video streaming platforms' paid national TV advertising continues to soar year-to-date -- more than double the total vs. the same period a year ago … Read the whole story
"Without a modern measurement solution, you leave essential insights on the table that can impact your business," Russell Ketchum, director of product management, Google … Read the whole story
The RNC has filed a lawsuit against Salesforce, in an effort to block a subpoena seeking data on Republican donors. The RNC uses the … Read the whole story
Some kinds of targeting turn people off, and many people use tools to protect their privacy, Cheetah Digital reports. Read the whole story
Search volume typically rises in March, according to Microsoft Advertising. Despite pandemic surges, 51% of consumers late last year said they were comfortable traveling, … Read the whole story