by Karlene Lukovitz
FTC chair Lina Khan reportedly believed a vote for a legal challenge could not succeed at present, with just four commission seats filled, two … Read the whole story
by Wayne Friedman
Dentsu International becomes the first agency partner for NBCUnified, its "first-party" identity platform for all of NBCU's consumer data, to be used as "currency" … Read the whole story
by Wayne Friedman
Comscore has struck a deal with Standard Media Index to offer an advanced eCPM -- an "effective" cost-per-thousand viewer metric --- for linear TV … Read the whole story
by Colin Kirkland
Custom Landmarkers will allow marketers and creators to develop custom, location-based AR experiences and link them to any location they choose. Through development on … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Developers at Qualtrics XM believe they have developed a process to tie the digital experience to the company's bottom line. Read the whole story
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by Laurie Sullivan
Seekr Technologies' scoring and filtering system will help brands and people searching to make informed decisions about what they buy, trust, and share. The … Read the whole story
by Wayne Friedman
All key categories in Nielsen's monthly "Gauge" took a hit. Only its "Other" category -- which includes unmeasured VOD, streaming through cable set-top-box, video … Read the whole story
by Laurie Sullivan
IBM and Adobe have expanded an existing partnership that will integrate the company's AI-powered weather data from The Weather Company, an IBM Business, into … Read the whole story
by Wendy Davis
T-Mobile shouldn't boast that its home internet service that offers consistent speeds of more than 100 Mbps or describe the service as 5G, a … Read the whole story
by Laurie Sullivan
With consumers seeking experiences after two years of restrictions, Microsoft Advertising Insights took a deep dive into how trends may impact travel and retail … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
There has been an 84% increase in use of email as a collaboration tool, Time is Ltd. and Ascend2 report. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Optimizing media, channel by channel, in a one-after-the-other manner, was once the bread and butter of being a media professional. Not now, though. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV station executives are trying to appeal not just to cord-cutting consumers, but to cost-saving consumers. Read the whole story
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by Ray Schultz
The effort is designed to help government and other organizations send communications related to the crisis in Ukraine. Read the whole story
by Joe Mandese
Slovakian agency JANDL figured out how to bypass Russia's censorship using the popular dating app to spread "love" and truth about the war with … Read the whole story