by Wayne Friedman
Citing a buyout offer that "significantly undervalues the company," Nielsen Holdings has rejected a $9 billion takeover offer by a private-equity consortium led by … Read the whole story
by Joe Mandese
Seventy-one percent have suspended or reduced media spending in Russia, more than double the 31% who said so when the ANA last surveyed them. Read the whole story
by Joe Mandese
Omnicom Media Group is once again reorganizing its North America management team, following the departure of Scott Hagedorn, who is "rambling on," according to … Read the whole story
by Joe Mandese
February's 14.7% increase represents the 11th month of double-digit expansion. Smaller ad categories continue to lead. Read the whole story
by Wendy Davis
Siding with Amazon, a judge on Friday dismissed Attorney General Karl Racine's antitrust lawsuit over the company's restrictions on vendors. Read the whole story
by Wendy Davis
The bill, introduced Friday, could reshape online copyright law, effectively requiring web companies to use as-yet undeveloped filtering tools created by the Copyright Office. Read the whole story
by Karlene Lukovitz
Churn, engagement and smaller libraries make weekly releases more cost-effective for most newer streaming entrants. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Paid social and search dominate for spending on retail customer retention on the acquisition side, CommerceNext reports. Read the whole story
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by Laurie Sullivan
The partnership will help target ad spend toward credible, trusted publishers, and prevent campaigns from serving programmatic ads on sites featuring Russian government propaganda, Read the whole story
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by Colin Kirkland
New survey findings from Visual Objects -- a portfolio site featuring case studies and client reviews on top creative agencies -- show that 70% … Read the whole story
COMMENTARY
by Karlene Lukovitz
As smart TVs become the default for streaming, standalone connected devices such as streaming media players and gaming consoles will lose share. Read the whole story
by Wayne Friedman
"The Batman" only lost 45% from its previous week, according to Comscore Senior Media Analyst Paul Dergarabedian. For the most recent weekend, next is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Foundry took off in a new direction in February to combine first-party data with technology after the publisher rebranded amidst an acquisition spree of … Read the whole story
by Wayne Friedman
Although Netflix retains its lead for TV and streaming original content, Disney commands the largest U.S. corporate "demand share," according to Parrot Analytics. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Customers are more likely to learn about a brand and make a purchase decision on a third-party website. Visably found a new way to … Read the whole story
by Laurie Sullivan
Russia is experiencing a new form of digital isolation as its citizens remain cut off from Western-based media and social sites that have been … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It pays to look at HOW you work, not just what you produce. And that's something marketers don't do nearly enough. Read the whole story