by Karlene Lukovitz
Despite recent years' viewership drops, advertisers including NBCU's Peacock, Discovery+, Paramount+ and CNN+, as well as brands such as Crypto.com, Pfizer, Rolex, Verizon and … Read the whole story
by Karlene Lukovitz
That's up 7% from the season leading up to the 2021 Academy Awards event, though down a few million from the 2020 season and … Read the whole story
by Colin Kirkland
The availability of product-tagging to all users could give businesses a free boost, as business owners will receive a notification when someone tags their … Read the whole story
by Joe Mandese
The campaign supports a study analyzing the magnitude of Fox News' pro-Russia "talking points" every day since it invaded Ukraine. Read the whole story
by Karlene Lukovitz
A new survey indicates that Netflix fans might be more likely than fans of Amazon Prime Video or Hulu to stop sharing passwords if … Read the whole story
by Laurie Sullivan
Google has been collecting data from Android devices and sending the information to its servers, a research paper finds. Read the whole story
by Laurie Sullivan
Instacart is making options for retail grocers available that will enable them to adapt to how consumers shop for groceries online and have the … Read the whole story
by Wayne Friedman
In-game ad platform Anzu and Oracle Moat say they will be the first to offer "viewability measurement." Read the whole story
by Wendy Davis
Facebook is urging a federal appellate court to reject users' request to revive claims that the company's former ad-targeting options violated discrimination laws. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Snap may finally hold a significant clue to the next generation of search. Here's why it's important. Read the whole story
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About 28% of visitors to theater chain AMC went to the movies at least twice in the fourth quarter of 2021. Read the whole story
COMMENTARY
by Phil Case
Brands often blunder by focusing too intensely on a return on advertising spend model for all media dollars, which looks at value from only … Read the whole story
by Ray Schultz
Gated will force unknown senders to make a charitable donation to reach a consumer's inbox. Read the whole story
by Wayne Friedman
The technology will launch first across Fox News Media with Fox Navigator, which will focus on contextual "alignment," and Fox Shield, which determines brand … Read the whole story
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by Laurie Sullivan
Microsoft confirmed it has been breached by hacker group Lapsus$, adding to the cyber gang's growing list of victims. But this hacker group works … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In traditional media, top-of-the-funnel awareness continues to fuel virtually all its ad revenues. But will bottom-of-the-funnel pushes, where consumers engage in specific actions, really … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A TV news network could go the same route and just sell ad content -- light news, non-controversial, feature-style stories, with the backing of … Read the whole story