by Wayne Friedman
Nielsen Holdings has agreed to be acquired by a private equity consortium led by Evergreen Coast Capital, an affiliate of Elliott Investment Management, and … Read the whole story
by Wayne Friedman
The Oscars rose to a Nielsen-measured 15.4 million total viewers vs. its all-time low of 10.4 million in 2021. Streaming services collectively had the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Platforms need to find new ways to generate revenue as recession and war come between a company and the way it has historically generated … Read the whole story
by Wendy Davis
President Joe Biden's proposed 2023 budget, unveiled Monday, includes an additional $139 million for the FTC and an additional $88 million for the Department … Read the whole story
by Joe Mandese
"Fans want to own a piece of their favorite creators' content and to feel part of a community beyond video platforms," BBTV's Shahrzad Rafati … Read the whole story
by Colin Kirkland
Nearly a third of all NFTs minted since Jan. 2021 are becoming a "dead collection," while profitable minted NFTs are increasing in value over … Read the whole story
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by Karlene Lukovitz
Political advertisers can build custom audience segments and activate CTV campaigns with deduped reach to linear TV. Read the whole story
by Joe Mandese
"The Ukraine crisis has already hit consumer and business confidence," says Magna's Vincent Letang, adding: "It will slow down economic growth in 2022 and … Read the whole story
by Laurie Sullivan
Kroger Precision Marketing, the retail media business of Kroger, announced Monday the expansion of its search product listing ads through three ad management platforms. Read the whole story
by Wendy Davis
"Overall, the removal, demonetization and suppression of plaintiffs' political views and journalistic observations, as embodied in their videos, is akin to the removal of … Read the whole story
by Joe Mandese
"We have deliberately chosen a specific, financial definition of materiality," the report says, identifying climate change, COVID-19 and DEI as the biggest "sustainability issues." Read the whole story
by Wendy Davis
Largely siding with online dating service Match.com, a federal judge has thrown out FTC claims that the company duped potential subscribers by sending them … Read the whole story
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by Ray Schultz
Braze for Commerce helps brands deliver contextually relevant experiences, the company says. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on April 13 at the Javits Center … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email platforms are among the top three platforms brands plan to invest in, Oracle and Ascend2 report. Read the whole story
COMMENTARY
by Corinne Casagrande
Per MRI, 33% of Americans "hold off" on making big purchases until they get their tax refund. Read the whole story
by Ray Schultz
Sugarman sold BluBlocker sunglasses in early TV infomercials, and was known for his sense of humor. Read the whole story