More than half of consumers say they have been frustrated when they couldn't reply to a message sent by a brand. Read the whole story
A federal judge has granted class-action status to advertisers suing Facebook over allegedly inflated "potential reach" metrics. Read the whole story
TikTok is "deeply concerned" about "the stoking of local media reports on alleged trends that have not been found on the platform," the company … Read the whole story
The Senate on Wednesday voted 51-50 to advance the nomination of privacy expert Alvaro Bedoya to the FTC, with Vice President Kamala Harris casting … Read the whole story
Like HBO Max's launch, the lack of a distribution deal with Roku reflects the platform's clout as the dominant CTV platform. Read the whole story
The service, legally operated with broadcasters' participation, lets them offer targeted advertising outside of their own markets, across both linear and digital channels, for … Read the whole story
The campaign, led by Greenpeace and other environmental advocacy groups, pressures Bitcoin to confront its carbon footprint by changing the ways in which it … Read the whole story
Some marketers are finding the jump to new platforms a challenge as Google prepares to drop browser cookies and internet protocol (IP) addresses. Read the whole story
Google, which fields searches daily on topics such as suicide, sexual assault, and domestic abuse, says AI does a better job of parsing the … Read the whole story
She will report directly to Alex Lubar, President, McCann North America. The role was previously held by Lyndsey Corona who has left the agency. Read the whole story
The CNN+ streaming service that just launched Tuesday is diving into the NFT business with a digital token of the platform's first moments in … Read the whole story
"Building a seasoned, hyper-capable direct report team of real leaders, not just managers, is what often separates higher-functioning CMOs from the pack," says Gartner's … Read the whole story
Technically, the most Nielsen can determine is whether a TV set is on or off, what channel it is tuned to, and possibly whether … Read the whole story
Ready to become an early adopter? Here's how you can redefine your brand in a new space. Read the whole story
For me and my colleagues to write about the metaverse seems almost inappropriate. Younger minds are focused on telling the story of what the … Read the whole story
Fabletics is out front in email personalization, with Sephora right behind it, Sailthru reports. Here are the top 25 brands. Read the whole story