RTBlog
I used to think the worst thing any brand could do to a consumer was to waste their time. But now I realize it's actually holding them captive. Read the whole story
Musk, who has 80M Twitter followers, tweeted criticism of the platform only about a week ago. Read the whole story
The final NCAA games for Duke's storied head coach Mike Krzyzewski delivered big numbers. Read the whole story
Looking to heighten the effectiveness of its ad suite, Twitter is testing three new formats it hopes will give advertisers more creative and innovative … Read the whole story
The Truth Social app is like " a conservative ghost town that had been overrun by bots," reported one journalist, after spending a week … Read the whole story
COMMENTARYShareholder activism, strong economic growth, and low interest rates helps explain the surge in M&A interest. Read the whole story
Google announced the next set of trials for its Privacy Sandbox proposal aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This … Read the whole story
DirecTV is starting its own ad sales team headed by DirecTV ad veteran Amy Leifer, who will be its chief advertising sales officer. Read the whole story
National security experts including two former heads of the Central Intelligence Agency are siding with Apple in its battle with Epic Games, which challenged … Read the whole story
A federal judge is allowing non-Facebook users in Illinois to proceed with a claim that the company violated a state law by collecting faceprints … Read the whole story
COMMENTARYWhile Roku and Fire TV devices still dominate, their combined share of ad views dipped by 7 percentage points year over year. Read the whole story
"It's a new program designed to re-skill, up-skill and cross-skill people who want to get into media," Kirk McDonald says of the way GroupM … Read the whole story
Many consumers describe personalized ads as "annoying," but others say such messaging is "useful" or "enjoyable." Read the whole story
COMMENTARYTech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How … Read the whole story
Over a fourth of executives do not trust their own company with their personal data, Thales reports. Read the whole story
COMMENTARYDisney Streaming, part of Disney Media & Entertainment Distribution, has announced a new chief technology officer to oversee the D2C streaming business unit housing … Read the whole story
- COMMENTARY
Study found $1 out of every $8 ad dollars spent on retail network ad platforms -- quite the accomplishment for category that didn't exist … Read the whole story
We asked Joan Driggs, vice president of content and thought leadership for market research company IRI, about the pandemic, its affects and aftereffects. Read the whole story
- COMMENTARY
Brands should act quickly to develop relationships with savvy influencers experienced in NFT marketing. Read the whole story
- COMMENTARY
Forrester lists 13 suppliers, and gives reasons for their inclusion. But are there really only 13 good providers in the B2C email space, and … Read the whole story
