Social Media Insider
It's becoming clear that social media is the new, less regulated, frontier of direct-to-consumer (D2C) pharmaceutical marketing. Read the whole story
The official close of the $43-billion merger is now expected by week's end, or Monday latest. Read the whole story
AMC, Crown Media, Discovery and Paramount have signed on for DLA, reports Roku. Read the whole story
EDO will give brands TV commercial airings connected to engagement data via EDO Ad EnGage, which Discovery will use during the upfronts for its … Read the whole story
The majority of all advertising buys today are AI-enabled -- and they will represent more than 90% of the marketplace within ten years. Read the whole story
Advertising on Amazon is happening all year round, with 43% of brands buying ad placements throughout the year. Read the whole story
Shows results of Frank's RedHot in-game ad campaign based on intrinsic criteria. Read the whole story
The Playhouse mobile app, now live in the San Francisco Bay Area, is targeting homeowners by featuring real-estate listings and property details through short, … Read the whole story
MediaRadar found a 2% year-over-year increase in the number of companies advertising brands during CBS' Grammy Awards broadcast. Automotive and food categories fell just … Read the whole story
"Twitter has taken it upon itself to decide that a copyright holder should not receive information necessary to protect its copyrights," the American Photographic … Read the whole story
On Tuesday, Microsoft announced that marketers using Search Ads will soon have the ability to automatically create ads featuring additional product information in the … Read the whole story
Family members of two passengers killed in a high-speed car crash can proceed with claims that Snapchat designed its "speed filter" to encourage reckless … Read the whole story
Hoursmap also provides a higher-priced plan for firms that seek to outsource their marketing. Read the whole story
The digital marketing group's acquisition of data-driven marketing company Extendo, a premiere Google partner, will enable Incubeta to support brands like Coca-Cola with a … Read the whole story
COMMENTARYAmazon announced the largest commercial space launch deal ever, with agreements to provide launch services for its Project Kuiper. The project to create a … Read the whole story
- COMMENTARY
The biggest challenge is creating an overall strategy, Ascend2 reports. Read the whole story
COMMENTARYMarketing and growth leaders should adopt strategy that builds customer trust, creates a mutual value exchange, and drives growth. Read the whole story
There are lots of stories to tell, sadly many of them are pretty horrific. Read the whole story
