In the U.S., total annual hours spent in shopping apps (Android phones only) rose 12%, to 2.97 billion, last year. Read the whole story
The edit function initially will be tested "in the coming months" with subscribers of Twitter's premium service, Twitter Blue. Read the whole story
NBCUniversal's Peacock continues to bulk up its live sports programming with a new exclusive multiyear Sunday morning national TV package of Major League Baseball … Read the whole story
Having been slapped down on the cryptocurrency front, Meta is moving to integrate gaming-like tokens in its platforms, with a Facebook pilot reportedly set … Read the whole story
Founded in 1988 as a pure-play search agency, 360i ultimately evolved into a full-service creative and media shop by the time it was acquired … Read the whole story
Google pulled dozens of apps from its Google Play store after determining they include software that harvests data without the device-owners' permission. Read the whole story
The agreement allows OMG account teams to activate advanced targeting segments from Omni across more than 20+ million LG smart TV households in the … Read the whole story
Personalization, automated content creation, contextual targeting and dynamic ad insertion are among the ad-related applications for AI. Read the whole story
GMC put a significant emphasis on college basketball programming in March, with 91% of its national TV ad spend put toward men's college basketball. Read the whole story
Siding against travel company Royal Seas Cruises, a court has revived a lawsuit over pre-recorded robocalls placed by a lead generator that claimed it … Read the whole story
Havas Group on Wednesday announced the acquisition of Search Laboratory, a digital agency focused on data. The company, a Google Marketing Platform partner, is … Read the whole story
"Texas does not allege that the advertisements misdescribed or misrepresented the Pixel 4 or its features," Google told a federal judge. Read the whole story
One new tool allows email marketers to shift from using the open rate as a metric. Read the whole story
Content, monetization and marketing technology company InMobi now provides advertisers with direct access to Anzu's mobile programmatic inventory worldwide after announcing a deal with … Read the whole story
U.S. consumers rank email and text as their most preferred channels for engaging with brands, the company says. Read the whole story
Every company has vast amounts of unstructured data from customer feedback found in public forums, reviews and ratings, to information on employees, brand performance, … Read the whole story
The outdoor and social campaign target five Florida cities: Fort Lauderdale, Jacksonville, Orlando, Tampa and West Palm Beach. Read the whole story
In a highly saturated market, building trust and credibility is critical to driving sales. Here are three tips to make that process easier. Read the whole story