by Karlene Lukovitz
At nearly $6 billion, the U.S. will account for 51% of worldwide TikTok ad revenue, projects eMarketer. Read the whole story
by Joe Mandese
Ranked in order, the top 10 OOH advertisers in 2021 were McDonald's, Apple, Geico, Amazon, American Express, Coca-Cola, Allstate, Google, Walt Disney Pictures, and … Read the whole story
by Wayne Friedman
Combined revenue for Warner Bros. Discovery is estimated to be $49.8 billion this year -- meaning it will slot in below Walt Disney's $67.4 … Read the whole story
by Laurie Sullivan
Microsoft seized domains used by APT28, a state-sponsored group operated by Russian military intelligence to target companies in Ukraine. Read the whole story
by Karlene Lukovitz
Meta must give investors an opportunity to consider and vote on a shareholder proposal that questions Meta's "social license to operate an emerging technology … Read the whole story
by Joe Mandese
The platform was developed by Nielsen and outputs an "equity index score" marketers can utilize to make their media mixes more inclusive. Read the whole story
COMMENTARY
by Karlene Lukovitz
AVODs are also attracting more diverse audiences than both traditional TV and SVODs. Read the whole story
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by Colin Kirkland
Ukrainian band Beton released a new NFT collection Thursday titled "Kyiv Calling." All proceeds from primary sales will go directly to Ukrainian relief organizations. … Read the whole story
by Laurie Sullivan
Amazon, Target, and Walmart took the most in ad spend from brands, totaling more than $2.3 billion -- but the percentage in the top … Read the whole story
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by Wendy Davis
"The First Amendment protects the rights of social media services to publish both user speech and their own speech, regardless of whether they curate … Read the whole story
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by Wendy Davis
"This dispute has significant implications for the United States' foreign relations," NSO Group says in a petition to the Supreme Court. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google Lens now allows those searching to ask questions about the photo image they seek. Read the whole story
by Colin Kirkland
Today "Forbes" is unveiling its first collection of NFTs: 100 fictional billionaire investors with theoretical portfolios and virtual net worths based on real-time New … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Creative for theatrical distributed movies continues to hype up the obvious messaging: A movie showing on a big-screen theater is a major plus for … Read the whole story
COMMENTARY
by Rich Bina
Here's the gift of the crisis: It's time to reduce retail ad spend and increase investment in brand advertising. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brightcom will announce a deal this week with Intent IQ to use its bid enhancement service to better identify IDs in a cookieless environment. … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
At "The Atlantic" conference, Obama said he had "underestimated the degree to which democracies are vulnerable to misinformation and disinformation, including the U.S." Read the whole story