by Karlene Lukovitz
The wild-card entrepreneur -- now Twitter's biggest stakeholder, as well as the world's richest person -- made an offer valuing Twitter at $43 billion. … Read the whole story
by Joe Mandese
"We're actually planning, optimizing and buying against it," Chief Investment Officer Cara Lewis said. Read the whole story
by Wayne Friedman
Looking to hype up its free, ad-supported streaming TV channel, Amazon is renaming its IMDb TV service "Amazon Freevee" starting April 27. Read the whole story
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by Laurie Sullivan
The update, open for public comment through May 31, 2022, includes two new items for publishers. The values -- ownerdomain and managerdomain -- aim … Read the whole story
by Colin Kirkland
A new report by market research and consulting firm Million Insights says the global social media ad market -- valued at $103 billion in … Read the whole story
by Laurie Sullivan
Rising prices cost families about $296 per month, Moody's Analytics says, forcing consumers to make difficult choices. Whether or not this contributes to ad … Read the whole story
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by Wendy Davis
Google and Apple tell a federal judge their search deal "has been public knowledge for over 15 years," and say it does not reflect … Read the whole story
by Wendy Davis
"Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a … Read the whole story
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by Todd Wasserman
In Twilio report, 42% of respondents predict the demise of the cookie will lead to lower ROI on their marketing spend. Read the whole story
by Wayne Friedman
Viane, who will oversee all Comscore's movie-related products including its Box Office Essentials, forecasts and insights related to films, most recently served as co-president … Read the whole story
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Ecommerce companies that seek to convert mobile users into paying customers experienced the best value from banner ads. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Audio may prove to be an influential performance media if it can directly attribute the message to the results, such as a purchase or … Read the whole story
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by Ray Schultz
Most consumers have opted in to email/SMS communications, the Lacek Group reports. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Three industry leaders were asked to "define impression." They gave three distinctly different answers. Read the whole story
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by Ray Schultz
Holiday and HR-oriented themes often get employees to open them, KnowBe4 reports. Read the whole story
COMMENTARY
by Janel Laravie, Op-Ed Contributor
Affiliates and click arbitrage can cause trouble. While some problematic behaviors did not exist for years, we have automation to thank for their return. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
ODs were part of the original introduction of digital media to the masses. Nobody ever showed us how to do what we do -- … Read the whole story