PolicyBlog
"I am concerned that present market realities may render the 'notice and consent' paradigm outdated and insufficient," FTC Chair Lina Khan said this week. Read the whole story
"Google uses its market dominance to improperly tie together its products and lock users into the Google ecosystem," businesses allege in a new complaint. Read the whole story
National Geographic Premium with Disney+ is Disney's latest move to leverage synergies to boost growth for the streamer and other of its properties. Read the whole story
COMMENTARYThree industry leaders were asked to "define impression." They gave three distinctly different answers. Read the whole story
COMMENTARYThe final day of the ARF conference highlighted the meaninglessness of audience "impressions," as well as nebulous terms like "watching," "viewing," etc. Read the whole story
COMMENTARY"Alternative currency is not just a question of research and methodology. It's about operationalizing it." Read the whole story
COMMENTARYLotame analyzed the 2022 revenue impact from Apple's privacy changes, and estimates the Identifier for Advertisers to have a total impact on companies of … Read the whole story
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Game publishers helped develop a solution that combines television-scale reach via CTV inventory, with digital's trackability. Read the whole story
Buy Now, Pay Later (BNPL) is Increasingly popular, giving consumers a safety net. Read the whole story
But many don't know how to effectively use it, Forrester reports. Read the whole story
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday that estimates local digital advertising will grow 9%, to $92.8 billion, accounting for … Read the whole story
Annelies Jansen, former Meta vice president of commerce partnerships, has become president and COO of Spring, a creator commerce platform with 9 million creators. Read the whole story
- COMMENTARY
Big tech's grip on consumers' attention means they effectively "own the rails" and can exact a toll on brands that simply cannot ignore their … Read the whole story
Marketers want more data to guide their decisions about buying online ad space from retailers. Read the whole story
Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers signed up for the top-ten streaming services directly via the streamers' company websites, … Read the whole story
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Recently, all 7 full-power Richmond, VA stations started broadcasting with NextGen-enabled TV technology. What does this mean for local TV advertisers? Very little so … Read the whole story
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Data only works when you put it to work, but once you do, it can unlock so many opportunities to enhance a shopping experience, … Read the whole story
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Email marketing is one of the top metrics being measured by both agencies and freelance creatives, judging by two new global studies released on … Read the whole story
