Social Media Insider
Snap has had another focus bubbling behind the scenes: its Lens Studio, app designed for artists and developers to build AR experiences. Read the whole story
March was also the first month to expand vs. a year-ago month that also had gains. (The U.S. ad recession began in March 2020.) Read the whole story
Netflix President and co-CEO Reed Hastings, during an earnings call, said he was "open" to offering a lower-priced tier supported by advertising. Read the whole story
The Entertainment on Demand division foresaw a Q1 decline in penetration for Netflix, and lays out the reasons for an overall flattening of SVOD … Read the whole story
The agency said it plans to utilize "two to three" alternate currencies as part of deals with Paramount, NBCUniversal, Warner Bros. Discovery, AMC Networks … Read the whole story
"We're gonna be looking at ways the state of Florida potentially can be holding these Twitter board of directors accountable for breaching their fiduciary … Read the whole story
The firm took a charge against earnings of $113.4 million attributed to the impact of the war in Ukraine and the shuttering of the … Read the whole story
The still-young premium streaming video industry continues to count on free months-long promotions as a major piece of its overall subscriber claims. Read the whole story
Email Day will take place on April 23. ZeroBounce is launching the occasion to honor Ray Tomlinson, who invented email in 1971. Read the whole story
Sixty percent of Americans said brands should invest their resources in relief for the Ukrainian people. Read the whole story
Pegasus spyware developers are "twenty-first century mercenaries who have created sophisticated cyber-surveillance machinery targeting Apple," the iPhone developer says in new court papers. Read the whole story
The report found that 45% of those polled in a survey believe "my identity in a game is a truer expression of who I … Read the whole story
Armstrong, who joined Initiative as U.S. president in 2017 from president of BPN, was named global CEO last year. Read the whole story
- COMMENTARY
Microsoft, apparently, is at it again -- looking to build a program that will boost Xbox's limited ad inventory by adding Xbox games where … Read the whole story
Marketers can handle media-buying and omnichannel campaigns without the high cost and expertise required in-house. Read the whole story
Tucker will serve as a senior consultant on geopolitical issues impacting businesses and the global economy, says the Kroll Institute, a provider of proprietary … Read the whole story
COMMENTARYTV shows today are coming out from behind streaming paywalls for second runs on ad-supported networks or moving from ad-supported to streaming. Read the whole story
COMMENTARYIt's time for cultural influencers and professional persuaders to engage. There is common ground in framing gun safety as a matter of personal responsibility. … Read the whole story
