by Joe Mandese
Magazine ad spending fell 24% vs. the first quarter of 2021, while TV fell 0.1%. Read the whole story
by Laurie Sullivan
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot are the first to use the cleanroom built for TV streaming. Read the whole story
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by Todd Wasserman
Reactions to Netflix's announced plans to allow advertising on its platform range from "I don't think it's a good idea" to "It was inevitable." Read the whole story
by Karlene Lukovitz
U.S. cancels rose to 3.3 million in the period--and drove Netflix's normally exceptionally low churn rate up by nearly a full point. Read the whole story
by Wendy Davis
"FTC is at an inflection point," The Chamber of Congress says in a letter to lawmakers. "Mr. Bedoya would be the fifth member of … Read the whole story
by Wayne Friedman
The greatest change over the last three years has been with broadband-only homes -- 27% of TV homes in Q4 2021, according to Nielsen. … Read the whole story
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by Wendy Davis
Siding against broadband providers, the 9th Circuit Court of Appeals on Wednesday refused to reconsider whether California can enforce its net-neutrality law. Read the whole story
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by Karlene Lukovitz
Upcoming +Play already has more than 20 streaming subscription services on board, including audio and lifestyle apps. Read the whole story
by Wayne Friedman
Streaming TV viewing in March had a 29.7% share of all total day TV viewing for persons age 2 and older, according to Nielsen's … Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Companies are creating SoundStack, a platform aimed at accelerating audio innovation for creators, media companies and advertisers. Read the whole story
by Laurie Sullivan
Only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making, and 51% have employees dedicated to analytics, a report by … Read the whole story
COMMENTARY
by Ben Essen
Companies should make their mission and sustainability pledges clearer and more tangible, because balance is required. Read the whole story
by Colin Kirkland
The fundraising button is among the features Meta is launching for Earth Day including profile frames, custom stickers, and environmental-focused VR experiences. Fundraising on … Read the whole story
by Richard Whitman, Columnist
Campaign notes that wars, which shock at first, become "just another war" that most people outside of the war-torn area pay less attention to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Helium 10 identified consumer spending habits by analyzing paid clicks on specific items trending up or downward on Amazon. Here's what they found. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Salesforce finds that fewer than half of companies are now confident in their ability to hit sales targets. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
My guess is the percentage who would jump in right away would mirror the percentage that are actively managing cryptocurrency in 2022. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Shimmel says the industry has faced challenges "trying to forecast, using a Nielsen data set and Nielsen panel size that was too small to … Read the whole story