by Karlene Lukovitz
Top Warner Bros. Discovery execs, who were formulating their own CNN strategy, were reportedly frustrated that CNN+ was launched days before they took over … Read the whole story
by Karlene Lukovitz
CNN+ was "an incredibly successful launch," but conflicted with the new company's streaming strategy, new CNN CEO Chris Licht told stunned CNN staff members … Read the whole story
by Joe Mandese
"This enhanced monitoring program is now underway, and will be continued into the foreseeable future," the MRC said in a statement. Read the whole story
by Wayne Friedman
Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals … Read the whole story
by Karlene Lukovitz
The streaming service -- now owned by Warner Bros. Discovery -- has enforced its restrictions on password sharing in a "customer-sensitive" way, AT&T CEO … Read the whole story
by Laurie Sullivan
Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated during the pandemic, creating a … Read the whole story
by Wendy Davis
An ordinance that distinguishes between digital billboards based on their location is "content neutral," the Supreme Court said Thursday. Read the whole story
by Ray Schultz
Almost two-thirds of shoppers have used mobile wallets to buy online. Read the whole story
by Sarah Mahoney
Amazon got 9.4% of all U.S. retail dollars, compared to Walmart's 8.6%. But Walmart still shines in pharmacy sales and wellness. Read the whole story
by Colin Kirkland
After purchasing an NFTree, owners are able to collect, view, and interact with their purchase via a Smart Web3 NFT wallet available on any … Read the whole story
by Steve McClellan
The bottled water marketer spends an estimated $32 million on media expenditures in the U.S. annually according to agency research firm COMvergence. Read the whole story
by Laurie Sullivan
The ranking provides marketers with a list of audited data providers combined with quality scores based on public data. Neutronian also announced the release … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Hastings has long understood that adding advertising to his business will bring a lot more change than many may think, including shifts in culture … Read the whole story
COMMENTARY
by Justin Levy
Tip #1: Influencer prowess is more than a number. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
MBLM lists the top ten brands in terms of brand intimacy. But do they consider email metrics? Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A study released by MoffettNathanson Research and produced by HarrisX says the second-biggest reason to leave pay TV is that "all the shows I … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"We are sure that keyword-based search is dead," says Eudald Camprubi, CEO of Nuclia, which built a search tool powered by AI and a … Read the whole story