by Karlene Lukovitz
Twitter decided to discuss a potential sale with Musk after he announced $46.5 billion in financing and met privately with several large investors. Read the whole story
by Steve McClellan
IPG didn't disclose the size of the stake or any other financial terms, but it is understood that the company took a significant minority … Read the whole story
by Karlene Lukovitz
Advertising only serves to "hurt engagement," contends analyst Rich Greenfield, who points out that Apple and Amazon don't need to focus on short-term SVOD … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Now the hard work begins for Netflix -- for an advertising option. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The feature gives users of Google's search engine and YouTube in Europe a new cookie choice -- one they can accept or reject with … Read the whole story
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by Wendy Davis
"Decisions regarding Twitter's future governance will undoubtedly be consequential for public discourse in the United States and could give rise to renewed efforts to … Read the whole story
by Wayne Friedman
Bologna will work with TV networks looking to broaden interactive ad product capabilities for advertisers' streaming and OTT ad messaging and engagement, and will … Read the whole story
COMMENTARY
by Karlene Lukovitz
While some say upfronts should be abandoned, one ad-tech exec argues that national addressable advertising has reached a point where it needs and deserves … Read the whole story
by Wendy Davis
Large web platforms are "analogous to common carriers" -- such as telephone companies -- and can therefore be required to host all lawful speech, … Read the whole story
by Tanya Gazdik
Crypto brands outperformed traditional financial services brands, per the study, now in its 12th year, per MBLM. Read the whole story
by Colin Kirkland
Through the partnership, Tinuiti will gain access to the full suite of Snapchat's audience, products, and services, with the goal to drive performance business … Read the whole story
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by Laurie Sullivan
Appsumer, which provides automated reporting to performance marketing teams, released data this week analyzing the impact of Apple's App Tracking Transparency on larger and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Kroger Precision Marketing increasingly has become a consideration for advertisers to buy media on and off the company's grocery websites. Some media buys go … Read the whole story
by Ray Schultz
Almost half of consumers have never heard of the metaverse, and few know what to do with it, CommerceNext reports. Read the whole story
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Household incomes in the United States have risen in the past 50 years, but those gains have been distributed unequally. Read the whole story
COMMENTARY
by Elise Stieferman
Among the questions to answer: How can smaller brands compete with those with 10x the budget expenditure? Read the whole story