Large Hadron Colliders aside, "The New York Times" alters the headlines of 14% of its stories almost immediately and A/B tests 6% of them. Read the whole story
Twitter decided to discuss a potential sale with Musk after he announced $46.5 billion in financing and met privately with several large investors. Read the whole story
IPG didn't disclose the size of the stake or any other financial terms, but it is understood that the company took a significant minority … Read the whole story
Advertising only serves to "hurt engagement," contends analyst Rich Greenfield, who points out that Apple and Amazon don't need to focus on short-term SVOD … Read the whole story
Now the hard work begins for Netflix -- for an advertising option. Read the whole story
The feature gives users of Google's search engine and YouTube in Europe a new cookie choice -- one they can accept or reject with … Read the whole story
"Decisions regarding Twitter's future governance will undoubtedly be consequential for public discourse in the United States and could give rise to renewed efforts to … Read the whole story
Bologna will work with TV networks looking to broaden interactive ad product capabilities for advertisers' streaming and OTT ad messaging and engagement, and will … Read the whole story
While some say upfronts should be abandoned, one ad-tech exec argues that national addressable advertising has reached a point where it needs and deserves … Read the whole story
Large web platforms are "analogous to common carriers" -- such as telephone companies -- and can therefore be required to host all lawful speech, … Read the whole story
Crypto brands outperformed traditional financial services brands, per the study, now in its 12th year, per MBLM. Read the whole story
Through the partnership, Tinuiti will gain access to the full suite of Snapchat's audience, products, and services, with the goal to drive performance business … Read the whole story
Appsumer, which provides automated reporting to performance marketing teams, released data this week analyzing the impact of Apple's App Tracking Transparency on larger and … Read the whole story
Kroger Precision Marketing increasingly has become a consideration for advertisers to buy media on and off the company's grocery websites. Some media buys go … Read the whole story
Almost half of consumers have never heard of the metaverse, and few know what to do with it, CommerceNext reports. Read the whole story
Household incomes in the United States have risen in the past 50 years, but those gains have been distributed unequally. Read the whole story
Among the questions to answer: How can smaller brands compete with those with 10x the budget expenditure? Read the whole story