Smaller, specialty streamers continued to edge up in share of overall streaming time. Read the whole story
Nielsen has struck a deal with Vizio to add data from Vizio's 20 million TV homes through the TV set manufacturer's Inscape TV research … Read the whole story
"Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity … Read the whole story
"If he makes it more toxic that generally will benefit the competition," notes GroupM's Brian Wieser. Read the whole story
Elon Musk doesn't believe in paid advertising -- at least according to many years of published reports. He has avoided such practices since July … Read the whole story
A vote on accrediting its digital service may be weeks away, but one for its national TV service is unlikely until after the 2022-23 … Read the whole story
Yelp called on other platforms Monday to crack down on reviewers getting paid to review products and services, to stop illegal compensated reviews from … Read the whole story
TiVo's latest survey finds nearly a quarter of North American adults have scanned a QR code or tapped an interactive ad. But under 60% … Read the whole story
"This is about us providing more granular data that's available to help lean into the MMM models that CPGs and retail advertisers have leaned … Read the whole story
The survey, conducted with YouGov, reveals that 49% of U.S. consumers have been incorrectly targeted and 88% acted against the brand, with 42% saying … Read the whole story
The Meta Store will open May 9 and will offer hands-on experiences with Meta's hardware products including the Quest 2 VR headset, the Portal … Read the whole story
Twitter's buyout news continues to sink the share price of Digital World Acquisition Corp. --- the special purpose acquisition company intent on buying the … Read the whole story
The solution allows advertisers to bring their own media for streaming inventory directly negotiated with TV networks. Read the whole story
The features are designed to simplify customer workflows between the two different ad-serving systems and increase efficiency for cross-platform buys and deliveries. Read the whole story
Marketers who sell classes, concerts, or care to affluent consumers might finally see a break in the clouds. Read the whole story
"This week, I intend for the Senate to fill the open vacancy on the FTC with Alvaro Bedoya," Senate Majority Leader Chuck Schumer said. Read the whole story
In a blow to Facebook, a federal judge rejected as premature the company's request to dismiss Philadelphia news anchor Karen Hepp's lawsuit over the … Read the whole story
Cookies are not slated to disappear until 2023, but marketers are already feeling the loss, judging by Cookieless World: The Shifting MarTech Landscape, a … Read the whole story
Consider the subway ads for new film "The Northman," which sparked a Twitter guessing game. Read the whole story