The new company will "invest in scale smartly," hewing to a goal of maximizing long-term shareholder and asset value, not just subscriptions, stressed Warner … Read the whole story

First- and second-quarter TV scatter ad inventory is showing weak "visibility" in activity, resulting in some soft pricing -- a trend that may portend … Read the whole story

Comscore said it is making methodological changes to deal with Google's deprecation of web browser cookies. Read the whole story

Alphabet reported first-quarter revenue rose to $68 billion, up from $55 billion a year ago. Read the whole story

While Microsoft's strong results were attributed to its cloud platform -- up 29% -- search and news ad revenue, excluding traffic acquisition costs rose … Read the whole story

The Group said it is merging MediaCom with Essence, completing the integration of Mindshare with Neo and forming a new performance media operation called … Read the whole story

An artist who sells her sculptures at Snakearts.com alleges that Facebook is responsible for copyright infringement by advertisers who use her photos in ads … Read the whole story

Google will launch tools in the coming weeks to help marketers acquire new customers, among other features for its automated Performance Max Platform. Read the whole story

As part of Degree's mission to shape virtual world standards of inclusivity and representation, it is partnering with Decentraland, rapper Fat Joe, and Paralympic … Read the whole story

Many are overworked, and have given up salary and benefits that have not been returned, SJT Marketing and YourMarketer report. Read the whole story

Two-thirds of consumer packaged goods marketers said return on ad spend was their most important metric. Read the whole story

Mobile is poised to be the primary channel, customer messaging platform OneSignal says. Read the whole story