Social Media Insider
That's what he just said. Still, with a big election year approaching, will Trump really reject Musk's likely invitation to reach his previous 33 million followers? Read the whole story
The new company will "invest in scale smartly," hewing to a goal of maximizing long-term shareholder and asset value, not just subscriptions, stressed Warner … Read the whole story
First- and second-quarter TV scatter ad inventory is showing weak "visibility" in activity, resulting in some soft pricing -- a trend that may portend … Read the whole story
Comscore said it is making methodological changes to deal with Google's deprecation of web browser cookies. Read the whole story
Alphabet reported first-quarter revenue rose to $68 billion, up from $55 billion a year ago. Read the whole story
While Microsoft's strong results were attributed to its cloud platform -- up 29% -- search and news ad revenue, excluding traffic acquisition costs rose … Read the whole story
- COMMENTARY
Twitter pulls in around $5 billion in ad spending per year. Who might benefit more directly from these abandoned dollars? TV networks. Read the whole story
The Group said it is merging MediaCom with Essence, completing the integration of Mindshare with Neo and forming a new performance media operation called … Read the whole story
An artist who sells her sculptures at Snakearts.com alleges that Facebook is responsible for copyright infringement by advertisers who use her photos in ads … Read the whole story
The solution allows advertisers to bring their own media for streaming inventory directly negotiated with TV networks. Read the whole story
The features are designed to simplify customer workflows between the two different ad-serving systems and increase efficiency for cross-platform buys and deliveries. Read the whole story
Google will launch tools in the coming weeks to help marketers acquire new customers, among other features for its automated Performance Max Platform. Read the whole story
As part of Degree's mission to shape virtual world standards of inclusivity and representation, it is partnering with Decentraland, rapper Fat Joe, and Paralympic … Read the whole story
Many are overworked, and have given up salary and benefits that have not been returned, SJT Marketing and YourMarketer report. Read the whole story
Attorneys for young YouTube viewers are pressing an appeals court to revive claims that the video service violated California privacy law by by tracking … Read the whole story
Two-thirds of consumer packaged goods marketers said return on ad spend was their most important metric. Read the whole story
Mobile is poised to be the primary channel, customer messaging platform OneSignal says. Read the whole story
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Companies have failed to automate their data request processes, Cytrio reports. Read the whole story
- COMMENTARY
One tip: Focus on actionable intelligence, not the amount of data. Read the whole story
