Back in the 80s when network prime-time TV was the alpha medium, NBC's Paul Klein coined the phrase "least objectionable programming." Fast-forward to 2022 and the concept is replaying itself … Read the whole story
Services revenue overall rose a record 17% in its latest quarter, and paid subs hit 825 million. Read the whole story
The watchdog organization filed a complaint to the Federal Trade Commission against gaming company Roblox's metaverse platform. Read the whole story
Performance-marketing expert Dimitri Maex named Global CEO of Initiative, while Jarrod Martin is tapped as Global CEO of Reprise Digital. Read the whole story
Upfront buys will also be about evenly divided among CTV-first, linear-first and combined, according to a new survey from Advertiser Perceptions and The Trade … Read the whole story
Advertisers are also increasing their creative efforts in each campaign, VidMob reports. Read the whole story
"This upcoming device coverage replaces slim proxies with comprehensive and stable currency-grade measurement," says CRO Mark Rotblat. Read the whole story
The Biden Administration is urging a Washington, D.C. Superior Court judge to revive antitrust claims against Amazon brought by Washington, DC Attorney General Karl … Read the whole story
Microsoft Advertising supports an audience of 1 billion people who are 15% more likely to spend, corporate VP Rob Wilk said at the company's … Read the whole story
The unsettling position is this: As streaming grows in importance, we can't abandon linear TV. Read the whole story
Epic Games seeks a court order barring Google from removing the online music marketplace Bandcamp from the Play Store. Read the whole story
"We're still very happy and pleased with the way the advertising team is performing and how advertising has been valued by both sellers and … Read the whole story
The real bombshell is that sales at Amazon's online stores actually declined, falling 3% to $51.1 billion, compared to the prior year. Read the whole story
The rewards program will create digital offers on Walmart.com and the Walmart app, where customers can access hundreds of cash rebates.The multiyear agreement rolls … Read the whole story
Truth No. 1 (which has remained No.1 for as long as I can remember): Accept that a percentage of your digital ad dollars will … Read the whole story
Adobe advises candidates applying for jobs in marketing and IT to study up on Photoshop, video editing and digital marketing. Read the whole story
Seventeen years ago, co-founder Jawed Karim posted YouTube's first ever video, Me at the zoo, and the digital landscape, paving the way for Vine, … Read the whole story
There was a time when late-night TV was one of the most uppermost topics on a TV columnist's mind, but today not so much. Read the whole story
Jake Loveless, CEO at Edgemesh, created a feature for his new company that filters fraudulent web traffic based on a formula intended to make … Read the whole story