Social Media Insider
by Phyllis Fine, Staff Writer
Think marketing on social media is an easy way to increase ecommerce sales? Not always. But here's help. Read the whole story
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by Karlene Lukovitz
The Microsoft deal allows for linking ad exposure to online searches. Read the whole story
by Karlene Lukovitz
Elon Musk is still trying to woo more investors for Twitter takeover. Meanwhile, the U.K. Parliament has "invited" him to testify on his plans … Read the whole story
by Karlene Lukovitz
Paramount+ added 6.8 million subs and Pluto TV's MAUs rose by 4 million in the quarter. Read the whole story
by Wayne Friedman
The joint Roku/Apollo bid could be as much as 20% for Starz. Lionsgate acquired Starz in 2016 and in 2021, the Lionsgate board authorized … Read the whole story
by Laurie Sullivan
Microsoft Edge made significant gains in recent months, officially surpassing Apple's Safari browser as the second-most popular option for the desktop worldwide, according to … Read the whole story
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by Karlene Lukovitz
The platform uses ACR viewing behavior data from Vizio smart TVs and offers plug-ins with cross-platform buying solutions partners. Read the whole story
by Wendy Davis
"The FCC cannot, and should not, block this sale," Republican commissioner Nathan Simington stated this week. Read the whole story
by Joe Mandese
The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies … Read the whole story
by Wendy Davis
In a sprawling 133-page federal complaint, right-wing political candidate Laura Loomer sues Facebook and Twitter Florida over their hate-speech policies. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands should consider using ads that appear in video content, rather than during a break in content, when advertising on CTV, a study by … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
The CMO Survey found 19.8 % of companies are investing more in traditional advertising as a result of the imminent death of cookies. Read the whole story
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by Ray Schultz
A study by ActiveCampaign finds 49% of consumers surveyed have responded to a brand email only to receive a bounce-back from a no-reply email … Read the whole story
by Joe Mandese
The coalition asks Musk to uphold "three nonnegotiable standards of community trust and safety," or risk a call to advertisers to pull their spending … Read the whole story
COMMENTARY
by Nelson Freitas
Every brand now has to be cognizant of keeping customers and employees safe on some level. How well a company embraces "health" and treats … Read the whole story