by Wayne Friedman
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to … Read the whole story
by Karlene Lukovitz
Fox Sports and Twitter will team to cover this year's FIFA World Cup games, while other partnerships will offer a variety of ad and … Read the whole story
by Colin Kirkland
The partnership will allow Snap advertisers to pay Cameo members to create short video ads on Snapchat. Snap will also launch a new ad … Read the whole story
by Wendy Davis
"The Open Markets Institute "appears to believe that the FTC will be receptive to its cavalier effort to influence a federal agency that is … Read the whole story
by Wendy Davis
Siding with Pinterest, a federal judge has dismissed a lawsuit brought by a photographer who alleged the company wrongly displayed ads next to dozens … Read the whole story
by Joe Mandese
The association described the council's process as a series of "closed-door sessions to facilitate candidate dialogues" and projects. Read the whole story
by Joe Mandese
Dubbed "TikTok Pulse," ad placements will be organized into 12 Pulse lifestyle categories including beauty, fashion, cooking, gaming and others. Read the whole story
by Joe Mandese
The exchange will feature a series of twice-annual events featuring new and emerging media measurement innovations. Read the whole story
by Ray Schultz
Adobe will provide 10,000 Black, Latinx and Hispanic owners with a one year subscription to Adobe Express. Read the whole story
by Ray Schultz
Although the study finds consumers prefer paper mail to email and texts, that only includes customer mail -- not ad mail where the goal … Read the whole story
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by Laurie Sullivan
KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search … Read the whole story
by Laurie Sullivan
Google also blocked or restricted ads from serving on 1.7 billion publisher pages, and took site-level enforcement action on approximately 63,000 publisher sites.The ad … Read the whole story
by Todd Wasserman
The ad presents Ford and its workers as stalwart "get-it-done" types to contrast with Musk, who, it's suggested, is merely a dilettante. Read the whole story
COMMENTARY
by Grace Farag
Marketers and brands have an ethical responsibility to think about how their messaging lands, especially in times of conflict and crisis. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Government-vetted trademarks are too high a bar, and BIMI is working to broaden usage. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We can expect much more abortion-related political advertising for the next seven months leading up to the midterm elections in November -- both for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Bryan Cano, director of media strategy at StitcherAds, said that by analyzing historical performance, the company expects consumer spending to dip shortly after Mother's … Read the whole story